Financial Analyst

Cinemark is hiring a Financial Analyst – Food & Beverage and Marketing to connect marketing performance with guest purchasing behavior. The role focuses primarily on marketing finance, including loyalty and subscription economics, promotion ROI, digital channels and budgeting, alongside analysis of F&B promotions and digital ordering.

What you'll do:

• Maintain loyalty and subscription reporting on membership, retention and member F&B spend
• Measure the ROI of value-day and discount programs using pre/post analysis
• Analyze ticket and F&B combo promotions for impact on attendance, incidence and per cap
• Build promotion post-mortems summarizing results, payback and lessons learned
• Maintain app, web and mobile ordering dashboards, tracking conversion and F&B attach rates
• Analyze digital menu board results with the Finance Manager – Food & Beverage
• Track media, agency and campaign spend against budget and forecast, explaining variances
• Prepare marketing accruals with Accounting and maintain forecast inputs
• Model the impact of brand and studio partnerships, sponsorships and co-promotions
• Build monthly reporting packages that connect Marketing and F&B results
• Validate marketing, digital and point-of-sale data before results are reported

What they're looking for:

• Bachelor's degree in Finance, Accounting, Economics or a related field
• 0–2 years of experience; new grads with finance or accounting internships are welcome
• Strong Excel skills, including building and maintaining models
• Comfort working with large data sets and turning them into clear findings
• Strong attention to detail and a commitment to accurate, well-documented work
• Clear communication, including explaining results to marketing and operations partners
• Curiosity, initiative and the ability to manage multiple deadlines
• Experience with Power BI or SQL
• Exposure to an enterprise planning tool such as Anaplan
• Exposure to marketing analytics, promotion measurement or loyalty programs
• Internship or work experience in retail, restaurant, entertainment or consumer marketing

Benefits:

• Employee Discount (benefits may vary by career category)
• 401(k) Matching (benefits may vary by career category)
• Growth Opportunities (benefits may vary by career category)
• Education Assistance (benefits may vary by career category)
• Health Benefits (benefits may vary by career category)
• Parental Leave (benefits may vary by career category)
• Paid Time Off (benefits may vary by career category)
• Daily Pay (benefits may vary by career category)
• Free Movies (benefits may vary by career category)
• Hybrid role based at the corporate headquarters in Plano, Texas, with three days per week in the office