Freelance Creator/Influencer Opportunities - Content Innovation

Freelance Creator/Influencer Opportunities – McClatchy Content Innovation Lab (Saltwater South, Camp & Country, Student Section, Crime Hunter)

Are you a digital storyteller, creator or influencer with a passion for connecting communities and bringing stories to life? McClatchy’s Content Innovation Lab is seeking freelance creators and influencers to help shape and amplify our next-generation brands: Saltwater South, Camp & Country, Student Section and Crime Hunter.

At McClatchy, we’re building vibrant, personality-driven brands that reach audiences where they are — with video on social and emerging platforms. As a freelance creator/influencer, you’ll bring your unique voice, expertise and on-camera presence to our growing communities, experimenting with new formats and collaborating with editorial teams to deliver content that’s authentic, engaging and impactful. Freelance contracts and fees will vary depending on assignments.

Current Brand Opportunities:

• Saltwater South: Capture the spirit of the coastal South through lifestyle, food, travel, boating and outdoor adventures.
• Camp & Country: Inspire outdoor enthusiasts with practical guides, local knowledge and firsthand experiences in hiking, camping, fishing and more.
• Student Section: Bring college sports fandom to life, from game day traditions and rivalries to campus culture and behind-the-scenes stories.
• Crime Hunter: Explore true crime, justice and the mysteries that shape our culture — delving into cases, communities and the people behind the headlines.

Who You Are:

• An experienced creator, influencer or on-camera personality with a strong social following and a track record of building and engaging digital audiences.
• Deeply knowledgeable and passionate about one of our brand focus areas. Let us know your pitch and for which brand.
• Skilled at producing high-quality, platform-native content for social, video or emerging channels.

What You’ll Do:

• Deliver original, personality-led content (video, social, written or audio) that resonates with passionate audiences and sparks conversation.
• Use your expertise and authentic voice to build trust, foster engagement and help us grow brand communities across platforms.
• Collaborate with brand editors and fellow creators in McClatchy.

Pitch us your ideas, show us your work and let’s build something remarkable together.

To apply:

Please submit a cover letter, resume, and work samples.