Graphic Designer

At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.

The Graphic Designer brings the brand to life across retail, digital, and experiential touchpoints, translating marketing strategy into visuals that connect with today’s trend-savvy consumer. With a sharp eye for where sports meets style and fan meets fashion, this role helps define the brand’s visual voice in a fast-paced, culturally driven environment. You’ll work closely with cross-functional teams to create on-brand, high-impact creative that drives engagement, tells stories, and moves product. 
 
A primary focus of this role will be supporting Lids Hat Drop, our high-frequency product launch business featuring exclusive and limited-release headwear collections. The Graphic Designer will help develop the creative concepts, visual systems and launch assets required to support multiple weekly releases across digital, social, email, retail and other consumer-facing channels. 
 
This role will balance original creative ideation with high-volume production execution. The designer will work closely with Creative, Marketing, Merchandising, E-commerce, Social and other cross-functional partners to ensure every launch is visually compelling, accurate, on brand and delivered on time. Responsibilities will include contributing to drop ideation, adapting creative across channels, managing revisions and approvals, preparing production-ready files, trafficking final assets and proactively communicating project status, missing inputs and launch risks. 

• Design compelling visuals across in-store campaigns for retail signage, digital ads, email, site, events and social,
• Craft seasonal campaign assets that fuse brand storytelling with trend-relevant design.
• Interpret briefs to concept and execute work, via project management tools (Click Up), aligned with brand guidelines and marketing/merchandising strategies.
• Ensure a cohesive visual experience across all consumer touchpoints.
• Adapt national campaigns into local market-ready assets and promotional messaging.
• Collaborate with cross-functional teams across marketing, merchandising, real estate, HR, etc. to bring design assets to life
• Research emerging cultural, fashion, and sports trends to inform visual style and tone
• Deliver production-ready files and manage multiple projects on tight timelines 

• 1-3 years of design experience, preferably in a fashion, sports, lifestyle, or retail brand environment.
• Bachelor’s degree in graphic design, Visual Communications, or related field
• Strong portfolio showcasing retail, digital, and lifestyle-driven design work
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Clear understanding of layout, color, typography, and brand systems
• Familiarity with designing for both print and digital environments
• Understanding of fan culture, streetwear trends, and how sports intersects with fashion 

• Demonstrates strong knowledge of print production for a retail environment
• Experience working in or alongside brand, retail, or experiential marketing teams leveraging project management software (ex. g., ClickUp)
• Basic motion graphics or video editing a plus (ex., Premiere Pro, After Effects, CapCut, Canva)
• Working knowledge of basic 3D modeling and CAD design tools a plus (ex., SketchUp, Enscape)
• Ability to translate trend research into visual executions
• Knowledge of production processes for retail and out-of-home assets 

• Comprehensive medical, dental, and vision coverage
• Retirement plan
• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
• Paid Time Off
• Generous employee discount and exclusive perks
• Ongoing career development, including discounted secondary education courses
• A collaborative, innovative, and team-oriented work environment
• Early Wage Access options
• Bonus eligibility depending on position level

• Ability to operate a computer and work with digital systems for extended periods
• Ability to communicate verbally and visually with internal teams and stakeholders
• Ability to work in an office or remote environment with frequent task deadlines
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions

• Onsite office work environment
• Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request