Growth Marketer

MotherDuck builds a cloud-hosted version of DuckDB to make data warehousing and analytics more accessible for developers and data practitioners. The Growth Marketer will own end-to-end growth across paid, organic, lifecycle, experimentation, social, webinars, audience segmentation, and conversion optimization, using quantitative analysis and agent workflows to test and scale marketing plays.

What you'll do:

• Work both motions: self-serve signups that need to activate and convert, and accounts that need to become sales-qualified pipeline. Neither one is a side project
• Take plays from spec to live: audience, signal, message, channel, landing page, conversion. You get support on strategy and full ownership of execution
• Define the metric, the guardrail, and the sample size before anything ships, not after the data looks interesting
• Do your own analysis: cohort curves, funnel step conversion, segment cuts, time-to-activation, cost per activated account, cost per SQA. SQL against the warehouse, not a screenshot of a dashboard
• Know the difference between a real lift and noise, and say so out loud, even when it's your own play that lost
• Build agent workflows daily: research, list building, lookalike testing, personalization, creative variants, landing page drafts, competitor monitoring, post-test analysis
• Point agents at our stack (Clay, HubSpot, Apollo, our marketing MCP) so plays run with you supervising, not clicking through every step
• Prototype fast and for real: a scraper, a scoring pass, a signal listener, a one-off page, instead of scoping it out to someone else
• Wire intent signals (Clay intent, product usage, DuckDB and community activity, job changes, hiring and tooling signals) into plays that feed both self-serve signup and pipeline
• Build LinkedIn and other channel automations: engage motions, Clay-synced ad audiences, retargeting off product and content behavior
• Run a real volume of tests across the funnel: landing pages, signup flow, activation moments, lifecycle and in-product email, outbound messaging, list sources. A high test count is the job, not a sign you're thrashing
• Own social strategy end to end, including managing the social agency

What they're looking for:

• • Hands-on experience with Claude Code or similar LLM tooling. This isn't a "used ChatGPT once" bar, we mean you actually build with agents
• • A resume with real quantitative results: pipeline contribution, PLG or SLG conversion metrics, cost per activated account/SQA, that kind of thing
• • Cross-channel growth experience with genuine technical chops (comfortable in SQL, can run your own cohort analysis and basic stats on test results)
• • Background at a high-growth company (data/AI space preferred, but a Ramp-equivalent is fine too)
• • 1-3 years in growth, performance marketing, demand gen, or a scrappy generalist marketing role, or a track record of building growth things on your own that speaks for itself
• • Great writing, and credibility with a developer and data audience
• • A bias toward shipping. If you see something no one owns, that's an opening, not a blocker

Benefits:

• Offers Equity
• Hybrid work arrangement