Growth Marketing Analyst

Ballerina Farm is a family-run business focused on producing food with integrity and care. They are looking for a Growth Marketing Analyst to support their direct-to-consumer business by analyzing marketing performance, customer insights, and campaign measurement to drive smarter marketing decisions.

What you'll do:

• Own weekly, monthly, and quarterly marketing performance reporting using in-platform data sources and Northbeam in conjunction
• Build and maintain dashboards tracking key business and marketing KPIs
• Monitor revenue, customer acquisition, conversion rate, average order value, customer lifetime value, retention, marketing efficiency, and channel performance
• Analyze performance across Shopify, Amazon, TikTok Shop, email, SMS, paid media, affiliate, influencer, and retail initiatives
• Identify trends, risks, and growth opportunities and communicate findings to leadership
• Serve as the primary day-to-day analytical partner for NOMAD and SAGUM
• Review agency reporting and validate campaign performance
• Monitor paid media pacing, efficiency, and campaign health
• Analyze lifecycle marketing performance, including email and SMS engagement and revenue contribution
• Surface recommendations and questions to agency partners based on performance data
• Help ensure agencies have the reporting and insights needed to continuously optimize performance
• Analyze customer acquisition, retention, repeat purchase behavior, cohorts, and customer lifetime value

What they're looking for:

• Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, Analytics, or a related field
• 1–3 years of experience in marketing analytics, growth marketing, e-commerce, business intelligence, or digital marketing
• Advanced proficiency in Excel or Google Sheets
• Experience with Shopify, Google Analytics, Meta Ads Manager, Google Ads, Klaviyo, Attentive, Looker Studio, Northbeam, or similar marketing platforms
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
• Excellent organizational skills and attention to detail
• Strong communication skills with the ability to present findings clearly to both technical and non-technical audiences
• Experience working for a high-growth DTC, consumer packaged goods, food, wellness, beauty, or lifestyle brand
• Experience working alongside paid media or lifecycle marketing agencies
• Familiarity with attribution, cohort analysis, customer lifetime value modeling, and marketing forecasting
• Experience with BI and visualization tools such as Looker Studio, Tableau, or Power BI