Growth & Performance Marketing Specialist

Relling is a fast-moving startup founded by SpaceX and NASA alumni that is solving the manufacturing labor shortage through high-fidelity automation. The Growth & Performance Marketing Specialist will manage full-funnel paid acquisition, web analytics, conversion tracking, and hands-on creative production to drive qualified enterprise inquiries and sustainable acquisition economics.

What you'll do:

• Build, launch, and manage paid campaigns across Meta Ads Manager, Microsoft Advertising, Google Ads, and LinkedIn. Continuously test bidding strategies, audience segments, and budget allocations
• Own the funnel. Instrument custom events in GA4, build airtight UTM taxonomies, and analyze user drop-off to tie marketing spend directly to downstream conversion actions (leads, demo requests, pipeline)
• Grab a camera or phone on the factory floor to capture robot demos, deployments, and technical breakthroughs. Cut your own short-form video variants, statics, and motion ads tailored specifically to drive clicks and conversions
• Evaluate every asset against hard business metrics: Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), and conversion rates—not views or likes
• Treat creative as a variable. Constantly test new hooks, angles, and messaging to combat ad fatigue and maximize spend efficiency

What they're looking for:

• Hands-on experience building and managing campaigns inside Meta Ads Manager and Microsoft/Google Ads
• You know how to structure ad sets, configure custom conversions, and troubleshoot attribution discrepancies
• Proven ability to navigate GA4, configure event tracking, read attribution models, and synthesize data beyond surface-level reporting
• You prioritize Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Conversion Rate (CVR)
• You understand why a 500k-view video that drives zero conversions is a failure
• You know how to shoot crisp footage and quickly cut hook-heavy video ads using Premiere Pro, Final Cut, or CapCut
• You understand pacing, on-screen text hierarchies, and compelling calls-to-action
• Fully onsite at our facility in San Francisco, working directly with the hardware and team
• Experience with B2B hardware or industrial lead generation
• Working knowledge of Figma for rapid ad banner and static asset prototyping
• Familiarity with CRM pipelines and landing page optimization (conversion rate optimization / CRO)