Influencer Marketing Coordinator - TEMP

Bloomingdale’s is a fashion retailer focused on making style personal, fun, and aspirational. The Temp Influencer Marketing Coordinator manages influencer programs and content campaigns, including campaign planning, talent vetting, product coordination, event execution, reporting, and collaboration with internal and external partners.

What you'll do:

• Own the execution of influencer programs including campaign ideation, execution, and reporting
• In partnership with Manager, help evaluate submitted RFPs to select which influencer network/publishers or direct creators who determine who best meets the goals for each campaign
• Manage the always-on influencer program on a monthly basis
• Manage both general fund & co-op influencer campaigns, from start to finish including planning, concepting, briefing, talent vetting, product coordination and approvals, creative reviews and approvals, and wrap-up reporting
• Review proposed talent to ensure adherence to brand guidelines and provide feedback for final approval
• Review influencer submitted product selections to ensure alignment with campaign briefs and product pools + all co-op vendor requirements are met
• Work on local influencer campaigns, pop-ups and manage various in-store content shoots when necessary
• Execute and coordinate all aspects of any influencer events/activations we host
• Generate and review daily & weekly influencer reports in Adobe, LTK Dashboard, and ShopMy dashboard
• Identify optimization opportunities, trends, performance and share insights with the affiliate team, merch marketing, and leadership
• Maintain daily needs for all influencer marketing: including IOs, billing, and effectively communicate both externally on all things influencer
• External partners include: Rakuten Advertising Agency Team, LTK Team, ShopMy Team + various direct publishers and direct influencers

What they're looking for:

• Must be organized, detail-oriented, and a multi-tasker capable of handling multiple influencer campaigns at various stages of the campaign cycle simultaneously (briefing, talent, product, creative, reporting)
• Background in influencer and/or social media marketing with 1-3 years of experience
• Familiarity with social trends and platforms such as LTK, ShopMy Instagram, TikTok, Meta, YouTube, and Pinterest