Intern - Marketing (User Experience)

Principal Financial Group is seeking a Customer Experience Marketing Intern for Summer 2027. The intern will help the Benefits & Protection Experience team turn customer insights into action by developing adoption strategies, analyzing usage and impact, and creating resources that support business decisions.

What you'll do:

• Develop and support communication, education and adoption strategies that increase the use of customer insights
• Gather stakeholder feedback to uncover needs, adoption barriers and opportunities
• Analyze usage and other available data to understand what's working and recommend improvements
• Measure and communicate the business impact and ROI of CX initiatives
• Research best practices in customer intelligence, enablement and adoption
• Support stakeholder engagement and project management
• Create scalable resources that help teams incorporate customer intelligence into business decisions
• Explore opportunities to expand customer intelligence across additional business areas, customer moments and data sources

What they're looking for:

• Currently pursuing an undergraduate degree or equivalent experience in marketing, business, data analytics, psychology, research, communications, or a related field
• Curious and comfortable navigating ambiguity and working through business problems
• Strong analytical skills and the ability to interpret data to drive strategic decisions
• Excellent organizational and project management skills, with a proven ability to manage multiple priorities
• Effective written and verbal communication skills
• Able to take initiative and independently move work forward
• A collaborative teammate who can build relationships across the organization
• At this time, we are not considering applicants who need any type of immigration sponsorship to work in the United States now or in the future. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and others
• Leadership experience through extracurricular activities or community involvement
• Exposure to Salesforce, Qualtrics or customer experience platforms
• Experience supporting communications, training, change management or enablement efforts
• Demonstrated interest in customer experience, strategy, marketing, change management or business analytics

Benefits:

• Paid company holidays and any time off required in your state.
• Non-sales positions have the opportunity to participate in a bonus program.
• Hands-on experiences with dedicated teams and mentors.
• Learn new skills and build your professional network.
• Internship events such as the Executive Speaker Series.
• Flexibility and work-life balance.
• A lump sum stipend of $4,000 to support incidental expenses, with a company-provided tax gross-up.