Loro Piana - Digital & E-Commerce Intern (Digital Marketing Focus)

Loro Piana is a luxury fashion and leather goods company seeking a Digital & E-Commerce Intern for its North America team. The role supports paid media campaigns, website analytics, e-commerce reporting, activation calendar management, digital campaign coordination, and local digital marketing initiatives.

What you'll do:

• Support E-Commerce NA team across key functions but especially Digital Marketing and analytics
• Maintain and organize the E-Commerce NA Activation Calendar for the team
• Create trackers for monitoring performance across new product launches and performance marketing campaigns
• Spearhead the briefing process for digital campaigns across a variety of platforms, including Meta, TikTok, Google, and Pinterest, ensuring campaigns are strategically aligned and effectively executed
• Support cross-functional collaboration with HQ, creative teams, and external agencies to guarantee seamless project management and the successful execution of e-commerce initiatives
• Create and maintain templates for internal E-Commerce Bulletins
• Create and develop a competitive brand monthly e-commerce activation report so the team can understand latest Digital & E-Commerce developments in the industry
• Run Ad Hoc Analysis for latest E-Commerce site performance on a daily, weekly or monthly basis as needed
• Monitor Global, US and Canada site updates and developments and provide feedback to NA and HQ teams on a frequent basis
• React to Ad Hoc team and client requests as needed

What they're looking for:

• Strong understanding of the digital space with respect to e-commerce, user experience, delivery experience, retail trends and digital media
• Affinity for luxury, fashion & leather goods, with the knowledge of recent and longer-term trends in the category
• Experience managing and working with 3rd party digital marketing partners
• Proactive project management skills, with the ability to anticipate challenges, develop solutions, and drive projects to successful completion
• Excellent verbal and written communication skills, including copywriting skills and ability to present information succinctly to the E-Commerce team
• Excellent knowledge of Microsoft Office tools and ability to use and prepare reports, presentations and analysis with Excel, Word and Powerpoint
• Strong analytical skills: proficiency in Excel, ability to understand and interpret numerous key performance indicators, deep knowledge of Google Analytics, or other site analytics platforms
• Good understanding of CRM, email and client segmentation analysis
• Positive, collaborative, hands-on and energetic attitude