Market Development Specialist-Fare Modernization

WHO WE ARE

We are the Metropolitan Council, the regional government for the seven-county Twin Cities metropolitan area. We plan 30 years ahead for the future of the metropolitan area and provide regional transportation, wastewater, and housing services. More information about us on our website.
We are committed to supporting a diverse workforce that reflects the communities we serve. 
  
The Metropolitan Council’s Metro Transit Division is one of the country's largest transit systems, employs more than 3,000 people, and provides ridership through an integrated network of buses, light rail and commuter trains, as well as a resource for those who carpool, vanpool, walk or bike in the Twin Cities.
 
How your work would contribute to our organization and the Twin Cities region: 
The Market Development Specialist will be responsible for developing and implementing strategic marketing recruitment programs for Metro Transit. In addition, you may manage projects that increase ridership, revenue and other initiatives that support Metro Transit Forward vision and mission.

This position is open to internal applicants only.
  
This position is eligible for a hybrid (both remote and onsite) telework arrangement. The candidate's permanent residence must be in Minnesota or Wisconsin. 
 
Recruitment Type:  This posting will establish a six-month candidate pool for present and future openings. 
Full Salary Range: $34.95/hr. or $72,696/yr. to $56.72/hr. or $117,978/yr.

What you would do in this job

This position will be engaged primarily on Fare Modernization marketing and rebuilding usage of existing and new fare tools, with specific focus on building customer awareness and education in advance of the Green Line launch.  After the successful launch, focus would realign with existing fare tools with evaluation and subsequent modifications.   The customer experience and our fare system are ever evolving Lead the implementation of mygotopay.com website, coordinating UX, designers, IS Developers, Customer Experience and Revenue Operations stakeholders to ensure a successful launch. 

1. Develop and implement marketing strategies to support the transition from Go-To Cards to go-to pay cards and/or open payments that includes: 
   1. Broad public marketing effort 
   2. Metrotransit.org changes before and throughout the transition 
   3. Metropass, supporting Commuter Programs’ marketing and creative needs
   4. Cub Foods / Retail Partner – marketing materials 
   5. Transit Stores – marketing materials 
   6. Outreach and customer education materials 
2. Build the marketing strategy for the launch and post-launch of Open Payments and account-based ticketing as a new customer benefit
3. Lead marketing and customer education for fare capping. Develop and implement strategy. 
4. Research, develop and implement marketing strategies to rebuild fare tool usage and increase ridership in collaboration with Revenue Operations, CX Product Manager, Commuter Programs and other stakeholders
5. Develop strategy and messaging for go-to pay webstore, card media and fare equipment including go-to pay site branding, design and development in collaboration with IS, RevOps and other business units
6. CUBIC upgrade project by developing and implementing an Internal Communications plan with OCM (Organizational Change Management) and other internal work units 
7. Develop and support marketing, communication, and customer education efforts around fare policy changes.  This includes at least six phases of plans through 2027 and beyond.
8. Support Green Line Extension Launch fare tool communications to customers and internal stakeholders ensuring customers are aware of changes and realizing benefits to support a flawless Green Line Launch
9. Assist in prioritizing and marketing initiatives that are critical to Network Now and product development for a regional vision that meets the needs of our riders including employers, schools, low-income residents and other key markets
10. Lead and develop all marketing and communications promotional, campaign and information strategies. Migrate developed content inventory into Workfront and assign the content creation tasks
11. Collaborate on long term strategic plan and marketing needs for mobile app and develop implementation of digital marketing strategy for ongoing promotional efforts
12. Support the development of strong relationships between RevOps with other transit providers
13. Continue to engage and support the fare payment road mapping and customer journey and communicating with our customers and potential riders is an ongoing critical effort

What education and experience are required for this job (minimum qualifications)

• High school diploma/GED AND at least seven (7) years of related marketing and public relations experience to include advertising, market research and media community relations.
• Associate's degree or higher in Marketing, Business Administration, Communications or related field AND five (5) years of related marketing and public relations experience to include advertising, market research and media community relations.
• Bachelor’s degree in Marketing, Business Administration, Communications or closely related field AND three (3) years of marketing and public relations experience to include advertising, market research and media community relations.
• Master's degree in Marketing, Business Administration, Communications or related field AND one (1) year of marketing and public relations experience to include advertising, market research and media community relations.

What additional skills and experience would be helpful in this job (desired qualifications):

• Experience working with a diverse workforce or diverse communities.
• Experience collaborating with multiple departments to gain consensus and meet project requirements and deadlines.

What knowledge, skills and abilities you should have within the first six months on the job: 

• Knowledge of and ability to put strategic marketing principles and practices into action.
• Knowledge of Market data analysis and market research processes. 
• Skilled in managing projects and planning, organizing, and implementing public events.
• Skills in collaboration, facilitation and communications with internal MT departments and external venders, marketing partners.  
• Detail-oriented, organized, and applies effective time management skills to meet all deadlines.  Able to successfully prioritize and manage multiple tasks and numerous projects in a fast-paced environment.
• Communicates clearly and effectively both orally and in writing to all levels of people inside and outside the organization, including possessing good grammar, voice and diction.
• Skilled in public speaking and conducting presentations using a laptop. 
• Skilled in using Microsoft Teams, Word, Excel, PowerPoint applications and ability to use email and Outlook calendar functions for setting up meetings, presentations and events.
• Effective problem analysis and resolution skills.
• Active listening skills and skilled in dealing with conflict and stressful situations.
• Ability to understand statistical analysis and database management.
• Ability to use copiers, printers, and other office equipment required for putting together meeting materials.

 What you can expect from us:

• We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area. 
• We encourage our employees to develop their skills through on-site training and tuition reimbursement. 
• We provide a competitive salary, excellent benefits and a good work/life balance.

More about why you should join us!
 

Additional information

Union/Grade: Non-Rep / Grade G
FLSA Status:  Exempt
Safety Sensitive: No
What your work environment would be:
 You would perform your work in a standard office setting. Work may sometimes require travel between your primary work site and other sites.
  
What steps the recruitment process involves:

• We review your minimum qualifications. 
• We rate your education and experience.
• We conduct a structured panel interview.
• We conduct a selection interview.

Once you have successfully completed the steps above, then:
  
If you are new to the Metropolitan Council, you must pass a drug test (safety sensitive positions only), and a background check which verifies education, employment, and criminal history.   A driving record check and/or physical may be conducted if applicable to the job.  If you have a criminal conviction, you do not automatically fail. The Metropolitan Council considers felony, gross misdemeanor and misdemeanor convictions on a case-by-case basis, based on whether they are related to the job and whether the candidate has demonstrated adequate rehabilitation.
  
If you are already an employee of the Metropolitan Council, you must pass a drug test (if moving from a non-safety sensitive position to a safety sensitive position) and criminal background check if the job you're applying for is safety sensitive, is a supervisory or management job, is in the Finance, Information Services, Audit, or Human Resources departments, or has access to financial records, files/databases, cash, vouchers or transit fare cards.  A driving record check and/or physical may be conducted if applicable to the position.
 
IMPORTANT: If you make a false statement or withhold information, you may be barred from job consideration. The Metropolitan Council is an Equal Opportunity, Affirmative Action, and veteran-friendly employer. The Council is committed to a workforce that reflects the diversity of the region and strongly encourages persons of color, members of the LGBTQ community, individuals with disabilities, women, and veterans to apply. If you have a disability that requires accommodation during the selection process, please email [email protected].
 
Agency
 Metropolitan Council
Address
 390 Robert St. N.
 St. Paul, Minnesota, 55101
Website
https://metrocouncil.org 

Benefits

We believe our employees are a key to our agency's success!   In order to attract and retain high quality employees, the Council provides a highly competitive benefits package both in choice and coverage levels.   Some highlights about our benefits are listed below:
 

• Guaranteed monthly retirement income through Minnesota State Retirement System pension fund
• Opportunity to save additional funds for retirement on a tax-deferred basis through a voluntary deferred compensation (457) plan
• Two or more medical plans from which to choose, with employer contribution towards premiums over 80%
• Dental insurance, life insurance and vision insurance

The following benefits are provided to all employees as part of working for the Council.  You will have access to free:

• Well@Work clinic
• bus/rail pass valued at over $1200 per year
• parking at many job locations
• fitness centers at many job locations
• Employee Assistance Program
• extensive health and wellness programs and resources

Supplemental Questions

Required Question

Agency Information

EmployerMetropolitan CouncilAddress 390 Robert St. N.

St. Paul, Minnesota, 55101 Website https://metrocouncil.org