Market Research Analyst 1, 2, Senior

Salt River Project (SRP) is a public power and water utility serving customers in Arizona. The Market Research Analyst analyzes customer segmentation data, manages segmentation tools and vendors, supports marketing campaign measurement, and provides strategic insights and reports to internal clients and Marketing.

What you'll do:

• Builds and maintains a customer segmentation database with a focus on demographic and behavioral variables
• Manages relationships with vendors who provide database and software tools for customer segmentation
• Lead the development of strategies, procedures and guidelines for utilization of customer segmentation data
• Assist internal clients in using segmentation data to meet business objectives
• Performs sophisticated data mining for customer segmentation and analysis
• Lead all customer segmentation analysis and provide user-friendly reports as requested
• Provide quantitative analytic support to Marketing to measure campaign effectiveness
• Provide strategic and tactical direction to Marketing based on the blending of analytic campaign tracking and thorough customer data segmentation analysis

What they're looking for:

• This position may be filled at one of three levels outlined below, based on the candidate's relevant education, experience, or a combination of both that demonstrates the required knowledge, skills, and competencies
• In lieu of a degree, 4 years of relevant experience or an equivalent combination of education and experience totaling 4 years may be considered
• Minimum 2 years of relevant experience required
• In lieu of a degree, 6 years of relevant experience or an equivalent combination of education and experience totaling 6 years may be considered
• Minimum 5 years of relevant experience required
• In lieu of a degree, 9 years of relevant experience or an equivalent combination of education and experience totaling 9 years may be considered
• Excellent communication and research skills and expertise in Access/Excel/Word/PowerPoint
• Excellent interpersonal skills to effectively interface with middle, senior, and executive management
• Project work will require project planning and coordination with clients and vendors, overall project management and meeting client expectations
• Although teleworking is available, all employees must live and work in Arizona
• All candidates must be legally authorized to work in the United States
• Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visa's

Benefits:

• Performance incentives
• Pension Plan (at no cost to the employee)
• 401(k) plan with employer matching
• Available your first day: Medical, vision, dental, and life insurance
• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
• Parental leave (up to 4 weeks) and adoption assistance
• Wellness programs (including access to a recreation and fitness facility)
• Short and long-term disability plans
• Tuition assistance for both undergraduate and graduate programs
• 10 Employee Resource Groups for career development, community service, and networking