Market Research Analyst

Lamar Advertising Company is hiring a Market Research Analyst to produce and analyze sales reports and analytics materials using sales, research, and media ratings data. The role supports data-driven sales content and systems through research, reporting, data quality, user support, and collaboration with sales and marketing teams.

What you'll do:

• Create research-based sales reports including: market demographics, industry and consumer profiles, and custom research products using industry research subscriptions
• Collect and analyze sales figures such as sales performance, sales activity, sales material usage, and rates
• Become familiar with and interpret data from CRM, Sales Enablement Platform, sales packaging, quoting, and customer account databases to inform team efforts and project decisions
• Assemble research and data for vertical sales efforts and corporate initiatives, track resulting revenue generated
• Assist Technical Training team in reporting user analytics, documenting new features for testing and rollout, and troubleshooting reported issues
• Assist team leads with project organization, documenting prioritization and status updates
• Maintain organization and accuracy of all published sales materials and ensure optimal user experience in the Sales Enablement Platform with routine audits and monitoring
• Collaborate in user support inboxes to manage report requests and support tickets
• Provide quality control over the data and format quality used in sales content and reporting supported by Sales Operations
• Track usage of sales content and identify generated revenue attributed to it
• Collaborate with Marketing, Local Sales, and National Sales on the usage needs of measurement metrics and sales reports
• Audit out-of-home measurement data and inventory information used in sales content and analytics supported by the Sales Operations team

What they're looking for:

• English fluency required
• Must be able to type, use word processing software, and have strong database and spreadsheet software ability
• Must have familiarity with most types of modern office equipment, including copiers, computers, phones, and fax machines
• Strong math and analysis skills
• Must be able to simply communicate complex ideas verbally and in writing
• High School Education or equivalent
• Bachelor's degree in Business, Sales, Data Analytics, Marketing, or a related field
• Minimum of one year of experience in Salesforce or equivalent enterprise CRM
• Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment
• Knowledge of online services and the Internet is a plus
• Experience working in a CPQ platform
• One or more years of experience in sales research or sales system support for a large company with multiple concurrent projects

Benefits:

• A Monday-Friday 8a-5p work schedule
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including Presidents' Day and Juneteenth
• A comprehensive training program
• Career advancement opportunities
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan