Market Research Analyst, Entertainment, Gaming, Sports & Tech

National Research Group is a global insights and strategy firm focused on content, culture, and technology. The Market Research Analyst will support quantitative and qualitative research projects across the full project lifecycle, including research design, questionnaire development, data analysis, quality control, and storytelling. The role also involves leveraging AI tools and collaborating with internal and external teams to deliver actionable consumer insights.

What you'll do:

• Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling. + Projects may include methods such as concept evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, market sizing and segmentation
• Thoughtfully leverage AI tools, such as ChatGPT, Gemini, Claude, among other emerging platforms, to streamline workflows, unlock new ways of thinking and elevate the quality and impact of our work
• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy
• Translate data into clear, actionable insights and recommendations through visual, creative and story-driven reports
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines
• Assist with translating data into clear, actionable insights and recommendations through highly visual, creative and story-driven presentations

What they're looking for:

• If you don't have relevant work experience, we would love to hear about academic qualitative or quantitative research projects, such as primary survey research, experimental psychology studies, social media analysis, ethnographic research, or any other relevant projects
• You have (or are about to graduate with) a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field
• Enthusiasm for adopting AI tools to optimize workflows, paired with the strong judgement and critical thinking needed to validate AI outputs
• You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it's understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn
• You're comfortable working with structured and unstructured data to identify trends, uncover insights, and tell a clear story
• You know how to connect the dots and turn complex research findings into clear, compelling narratives. You're not just reporting what the data says – you're explaining what it means and why it matters. Whether you are writing a report, building a presentation, or presenting to a client, you bring insights to life in a way that captures attention and drives decisions
• A passion or desire to learn about entertainment, technology, gaming, sports and/or lifestyle sectors. You enjoy or are excited by the prospect of staying up to date on industry trends and developments
• Internally-motivated who continuously strives to get things done well, regardless of challenges encountered. You are proactive and always keep an eye on the next step
• You have excellent written and verbal communication skills and are able to communicate clearly and succinctly. You're comfortable asking questions and sharing your point of view
• You notice when font sizes change unexpectedly or a proper noun isn't capitalized. Errors don't get past you and you are always focused on ensuring high levels of quality control and reporting
• You are a natural problem solver. When something doesn't go as planned, your first instinct is to look for a solution, rather than viewing it as a roadblock. You're always on the lookout for new ways to accomplish tasks and have the ability to address issues using creative and collaborative tactics
• Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!

Benefits:

• Flexible/Remote work with optional usage of our great offices in Playa Vista or New York
• Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
• Medical, Dental, and Vision Insurance Plans
• 401K with company match
• Generous paid Parental Leave
• Regular performance evaluations with opportunities for promotions and merit increases
• Educational and training reimbursement plan and other training and professional development opportunities
• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
• Resources available for mental health, inclusive care and family building
• NRGratitude – our company-wide employee recognition program