Marketing Analyst 1

Gas South is seeking an innovative, curious, and adaptable self-starter to join its team as a Marketing Analyst I. This role is suited to someone who enjoys solving business problems with data, analyzing customer behavior, and uncovering insights that drive business growth. The Marketing Analyst I works in a fast-paced, collaborative, and innovative environment, applying analytical, statistical, and problem-solving techniques to support sales and marketing strategy. The role sits at the intersection of marketing, sales, and data analytics, leveraging customer, operational, and market data to answer complex business questions and improve decision-making across the organization. The analyst provides analytical and technical support while partnering with stakeholders to identify opportunities, evaluate performance, and drive continuous improvement. The role supports reporting and analysis needs and transforms large, complex datasets into actionable insights that influence customer acquisition, retention, revenue growth, and overall business performance. Gas South offers a four-level analyst career path: Analyst I, Analyst II, Senior Analyst, and Lead Analyst. ## Candidate profile Successful candidates are proactive, curious, and strong critical thinkers who enjoy solving business problems with data. They use data to evaluate performance, answer complex business questions, and support strategic decision-making. They are comfortable working with large datasets and interested in developing technical skills with tools such as SQL, Python, business intelligence platforms, and data visualization technologies. They are curious about how customer behavior, marketing performance, sales outcomes, and financial results relate, and enjoy learning, improving processes, and turning data into actionable insights. Candidates should thrive in a collaborative environment, enjoy open-ended analytical challenges, and be excited to develop their technical and business acumen. ## Responsibilities - Analyze customer behavior, sales, marketing, and operational data to identify trends, patterns, risks, and opportunities that support business growth and strategic decision-making. - Develop an understanding of customer acquisition, retention, profitability, and lifecycle performance to answer key business questions and support organizational objectives. - Aggregate, transform, clean, and prepare large datasets from multiple sources for reporting, analysis, and modeling. - Extract, transform, and load data from databases, third-party APIs, CRM platforms, marketing systems, and internal applications. - Design, develop, and maintain dashboards, reports, and visualizations that communicate complex information clearly and actionably. - Conduct ad hoc analyses, customer segmentation studies, campaign evaluations, A/B testing, and other analytical projects. - Apply analytical techniques to evaluate customer behavior, marketing effectiveness, sales performance, and other business outcomes. - Support forecasting, planning, and performance measurement by identifying trends and providing data-driven insights. - Validate data inputs, outputs, calculations, assumptions, and anomalies to help ensure analytical accuracy and reliability. - Document methodologies, business rules, assumptions, and data definitions to support transparency, reusability, and long-term maintenance. - Communicate findings, recommendations, project status, and potential issues clearly to team members and business partners. - Collaborate with Marketing, Sales, Finance, Operations, and Risk Management to understand business needs and develop data-driven solutions. - Continuously develop technical, analytical, and business knowledge and seek opportunities to improve processes, reporting, and analytical capabilities. ## Preferred experience and qualifications - Bachelor’s degree in Data Science, Data Analytics, Engineering, Economics, Statistics, Marketing, Business Analytics, Finance, Mathematics, or a related quantitative field preferred. - Internship, co-op, academic project, or professional experience involving data analysis, business analysis, marketing analytics, customer analytics, or a related quantitative discipline. - Proficiency in Microsoft Excel and exposure to analytical tools such as SQL, Python, R, Power BI, Tableau, or similar technologies. - Basic understanding of data analysis, data validation, and structured problem-solving concepts. - Exposure to data preparation, data transformation, database concepts, or reporting through coursework, projects, internships, or professional experience. - Interest or exposure to customer analytics, marketing analytics, sales analytics, or business intelligence reporting. - Interest in understanding customer behavior and the factors that influence customer engagement with products, services, and marketing efforts. - Experience creating dashboards, reports, presentations, or visualizations that communicate information clearly and effectively. - Exposure to regression analysis, forecasting, A/B testing, hypothesis testing, or other quantitative methods through coursework, projects, or professional experience. - Excellent time management and organizational skills, including the ability to manage multiple priorities. - Strong quantitative, analytical, and problem-solving abilities, with demonstrated attention to detail. - Curiosity and willingness to learn technical tools, analytical methodologies, and business processes. - Ability to communicate findings clearly to technical and non-technical audiences. ## Location requirements - Atlanta, Georgia - Gainesville, Florida ## Physical requirements - Sitting: Ability to sit for extended periods at a desk or workstation while performing computer-based tasks, conducting meetings, and collaborating with colleagues. - Standing and walking: Ability to stand and walk within the office environment, including attending meetings, interacting with colleagues or external stakeholders, and visiting different departments. - Lifting and carrying: Ability to lift and carry materials, files, or equipment weighing up to 20 pounds, such as when organizing documents or setting up for meetings. ## Pay Pay is commensurate with education, experience, specialized skills, certifications, and other factors. Gas South base pay range: $76,000–$81,186 USD. ## Purpose and culture Gas South’s purpose is to help customers save money with everyday low rates and treat them with dignity, honesty, and respect; support employees in their personal and professional lives; and give back 5% of profits to support children in need. The company supports communities through partnerships with organizations including United Way, Salvation Army, Junior Achievement, and Bert’s Big Adventure. Gas South describes its workplace as one where employees can bring their boldest ideas and most authentic selves, with competitive benefits, flexible schedule options, and a fun, casual atmosphere. ## Equal opportunity Gas South is an Equal Opportunity Employer and does not discriminate against employees or applicants on the basis of race, color, religion, sex, age, national origin, disability, pregnancy, childbirth or related medical conditions, genetic information, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to recruiting, hiring, placement, training, promotion, layoffs, transfers, leave of absence, compensation, and termination. ## Benefits for full-time employees - Full medical, dental, and vision coverage. - Employer-paid life and disability coverage. - Annual employer contributions of up to 12.5% to a 401(k). - Remote work options available based on business needs. - Annual performance incentive as a percentage of annual benchmark based on position level. - Paid four-week sabbatical every five years. - Opportunities to volunteer in the community. - Education assistance up to $5,250 per year.