Marketing Analyst

DroneSense, Inc. is a thoughtful, sustainable start-up seeking a Marketing Analyst to enhance their marketing efforts. The role involves monitoring and analyzing various marketing initiatives and working closely with user acquisition and retention teams to inform marketing strategies.

What you'll do:

• Monitor marketing spend to report on key metrics and surface performance issues
• Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency
• Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
• Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
• Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas
• Analyze site behavior of different channels and deliver any insights to improve marketing efforts
• Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs

What they're looking for:

• Excellent quantitative and analytical skills
• 1-2 years experience evaluating marketing performance
• Self-starter and able to work well with individuals at all levels and across functions
• A data nerd. Passionate about embedding data-driven decisions within the organization
• Exceptional problem solver with the ability to transition between detailed data and high-level insights
• Strong organizational skills coupled with highly effective communication
• Advanced Experience with Excel required
• Experience writing SQL a plus
• Experience with Google Analytics a plus
• Experience with multi-channel attribution models and an understanding of the marketing funnel a plus
• Experience with Looker a plus