Marketing Analyst Intern

Aleysian is a thoughtful, sustainable start-up looking for a Marketing Analyst Intern to thrive and flex both analytical and technical skills. The role involves monitoring and analyzing marketing efforts, working closely with user acquisition and retention teams to improve e-commerce performance and inform marketing strategies.

What you'll do:

• Monitor marketing spend to report on key metrics and surface performance issues
• Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency
• Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
• Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
• Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas
• Analyze site behavior of different channels and deliver any insights to improve marketing efforts
• Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs

What they're looking for:

• Excellent quantitative and analytical skills
• 1-2 years experience evaluating marketing performance
• Self-starter and able to work well with individuals at all levels and across functions
• A data nerd. Passionate about embedding data-driven decisions within the organization
• Exceptional problem solver with the ability to transition between detailed data and high-level insights
• Strong organizational skills coupled with highly effective communication
• Advanced Experience with Excel required
• Experience writing SQL a plus
• Experience with Google Analytics a plus
• Experience with multi-channel attribution models and an understanding of the marketing funnel a plus
• Experience with Looker a plus