Marketing & Analytics Specialist

Dimmitt Automotive Group is a family-owned automotive organization serving the Tampa Bay community. The Marketing & Analytics Specialist supports enterprise marketing operations across automotive, powersports, and marine dealerships through digital asset management, dealership marketing support, platform administration, vendor coordination, CRM and email marketing, and marketing calendar management.

What you'll do:

• Serve as the primary steward of Dimmitt.io, Dimmitt’s internal marketing platform
• Maintain accurate and organized budgets by campus and by medium
• Conduct website audits and online mystery shops to identify areas of opportunity
• Review vehicle merchandizing to identify conversion and speed-to-market gaps
• Manage website support/change requests and issue resolution with digital partners/providers
• Coordinate and track OEM co-op documentation and submissions by eligible brand
• Update Quarterly Marketing Plan portals as directed for required OEMs
• Organize and curate digital photography, videography, and marketing assets
• Coordinate CRM communications and email marketing campaigns
• Assist with campaign scheduling, audience selection, testing, and reporting
• Coordinate monthly organic social media calendars via Sprout Social
• Monitor engagement trends and communication opportunities

Benefits:

• Medical
• Health Savings Account
• Telehealth
• Dental
• Vision
• Basic Group Life and AD&D – Employer Provided
• Voluntary Life Insurance – Employee / Spouse / Child(ren)
• Long Term Disability
• Short Term Disability
• Accident/Critical Illness