Marketing and Commercial Strategy Analyst

MVF is a company focused on bridging the gap between Sales, Marketing, and Technology teams to implement business strategies. They are seeking Marketing and Commercial Strategy Analysts to analyze commercial performance and develop strategies for growth across their digital portfolios.

What you'll do:

• Analyze and optimize day-on-day, month-on-month, and year-on-year commercial performance using data across your portfolio
• Set and communicate long-term strategies for your portfolio that balance higher gross profit margins and improved client happiness
• Identify trends in client performance data versus their target metrics, outlining actions that positively influence their ROI
• Collaborate with other team members in the sales, marketing, tech, and other relevant departments on key projects that drive growth
• Build a picture of monthly client budgets, where we’re missing them, and steps we can take with our marketing teams to close the gap
• Perform competitor and market research for your portfolio to ensure we are matching the most valuable customers with the clients that best suit their needs
• Develop an understanding of different monetization models (e.g. Cost per Lead, Cost per Click, Cost per Appointment) to better assess and deliver new and existing client budgets
• Build and own processes that increase efficiency and alignment across both your own and the wider team’s priorities
• Organize teams to respond with urgency to address key client concerns, leading internal meetings and crafting presentations that pinpoint choices that nurture growth
• Use in-house products, data visualization platforms (such as Looker), and machine learning and AI tools to build solutions that help monitor your portfolio’s performance

What they're looking for:

• Recent graduates or individuals with 1-2 years of work experience
• Strong analytical skills
• Ability to analyze and optimize commercial performance using data
• Experience in setting and communicating long-term strategies
• Ability to identify trends in client performance data
• Experience collaborating with sales, marketing, tech, and other departments
• Ability to perform competitor and market research
• Understanding of different monetization models (e.g. Cost per Lead, Cost per Click, Cost per Appointment)
• Ability to build and own processes that increase efficiency
• Strong organizational skills to respond to key client concerns
• Experience using data visualization platforms (such as Looker) and machine learning and AI tools
• Strong commercial mindset

Benefits:

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays - Extra days not taken from your annual holiday allowance.
• Work from anywhere for 2 weeks a year
• Benefits allowance for health, dental, and vision coverage
• 401k match
• Parental leave policies
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes