Marketing and Events Coordinator

BODYBAR Pilates is a boutique fitness franchise focused on Pilates, health, and wellness. The Marketing and Events Coordinator will drive local brand awareness, manage social media and promotional content, build community partnerships, and coordinate events to generate leads and convert prospective clients into members.

What you'll do:

• Social Media Management: Plan and manage content calendars for Instagram, TikTok, and Facebook, including creating Reels, Stories, and instructor spotlights
• Copywriting and Design: Write engaging class/event descriptions, email newsletters, SMS campaigns, and design simple graphics using tools like Canva
• Local Seo & Reputation: Maintain accurate information on Google Business Profiles and local listings to boost search visibility
• Promotional Collateral: Help design, print, and distribute in-studio signage, flyers, and retail promotional materials
• Event Planning & Execution: Plan, promote, and execute studio workshops, themed classes, brand-building pop-ups, and community tabling events
• Partnerships & Networking: Build relationships with local businesses (e.g., cafes, athleisure boutiques, spas) for cross-promotions, influencer gifting, and community wellness events
• On-Site Management: Oversee event setups, manage guest check-ins, coordinate vendor or speaker logistics, and troubleshoot live events
• Lead Capturing: Engage attendees at community events to collect lead info and guide them toward intro-class bookings and founding memberships
• Follow-Ups: Partner with the front desk/sales team to track event attendees and follow up with trial clients to convert them into package or membership buyers
• Metrics & Reporting: Track event attendance, social media engagement rates, and lead-to-member conversion tracking spreadsheets or CRM tools

What they're looking for:

• Bachelor's degree in Marketing, Communications, Event Management, or a related field (or equivalent hands-on experience)
• 1+ years of experience in marketing, social media content creation, event coordination, or boutique fitness/hospitality operations
• Proficiency in social media platforms and scheduling tools
• Design skills using Canva or Adobe Suite
• High energy, warm interpersonal communication, strong organization, and a genuine passion for Pilates and wellness
• Fluent in English with excellent communication skills in-person, via phone, and email
• Professional, trustworthy, and punctual
• Familiarity with studio management software (e.g., Mariana Tek) is a strong plus

Benefits:

• Employee discounts
• Flexible schedule
• Bonus Opportunities
• Free BODYBAR Pilates membership
• BODYBAR Apparel Discounts