Marketing Associate Data Analyst (Hybrid Worcester, MA)

The Hanover Insurance Group is committed to delivering on their promises and has a strong focus on values and sustainability. They are seeking a Marketing Associate Data Analyst who will support the Marketing team by improving contact data quality, maintaining reporting, and ensuring accurate campaign execution.

What you'll do:

• Analyze and evaluate marketing, CRM, campaign, and reporting data to identify trends, surface insights, and support campaign recommendations
• Support CRM and marketing data quality efforts by correcting record errors, reviewing contact statuses, researching and merging duplicate records, validating key contact and agency/account information, and tracking recurring data quality issues for escalation
• Support campaign data QA by validating audience counts, reviewing duplicate or incomplete records, checking required fields, and escalating data issues prior to campaign execution
• Conducts analysis to ensure marketing programs are showing adequate returns
• Work closely with cross-functional teams to share data insights
• Maintain contact cleanup queues, track remediation progress, and document recurring data quality issues for review by senior marketing data and analytics resources
• Maintain recurring program and existing marketing reporting by refreshing reports, validating outputs, confirming data accuracy, and ensuring templates, definitions, filters, and reporting processes remain current and consistent
• Employees are expected to meet the essential functions of their role, including maintaining regular, predictable and reliable attendance and adhering to their assigned work schedules
• Onsite attendance requirements may vary by position and are subject to change based on business needs consistent with applicable law
• Communicate effectively with internal and external stakeholders using appropriate channels, including phone, email, teams, and in person interactions as required
• Ability to maintain sound judgement and attention to detail while managing multiple priorities under pressure in a fast-paced environment

What they're looking for:

• 1-3 years of experience in marketing analytics, marketing operations, CRM/data quality, reporting, sales operations, or a related data-focused role
• Proficiency in Excel required
• Expertise with database querying/reporting tools
• Comfortable with quantitative information and the ability to recognize key trends and indicators within it
• Highly analytical and detail oriented
• Self-motivated and able to work effectively in an autonomous environment, proactive and persistent
• Ability to communicate effectively, both orally and in writing with strong organizational skills
• Comfortable with multi-tasking in a very fast-paced work environment
• Cultivates an environment of teamwork and collaboration
• Experience with SQL
• Experience with Power BI
• Familiarity with Marketing Automation tools

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401K with a company match
• Tuition reimbursement
• PTO
• Company paid holidays
• Flexible work arrangements
• Cultural Awareness Day in support of IDE
• On-site medical/wellness center (Worcester only)
• Click here for the full list of Benefits