Marketing Associate Intern

LaFrance Corp is a global manufacturer of on-product branding solutions for consumer and professional brands. The Marketing Associate Intern will support account development and broader business initiatives through content creation, digital outreach, industry and account research, marketing collateral, product photography, email communications, and creative campaign execution.

What you'll do:

• Create content and explore new tools for digital outreach, including the use of AI platforms and applications to develop videos, presentations, GIFs, and other resources that support targeting and account development
• Develop and enhance marketing collateral used by our Account Development team
• Create physical display boards that highlight industry trends, marketplace sightings, product spotlights, and other relevant content
• Conduct research on trends in design, branding, and business strategy within existing and target industries and accounts
• Work alongside Marketing Associates to support the execution of creative marketing campaigns and department initiatives
• Assist with preparation for customer and industry trips, including display setup, organization, and packaging of materials
• Create industry-specific and business unit-focused email communications
• Support the organization and inventory management of industry-specific marketing materials
• Photograph products for use in digital content, presentations, and physical marketing displays
• Participate in industry team meetings, capture key takeaways, and assist with follow-up activities as needed

What they're looking for:

• • Current student pursuing a degree in Marketing, Communications, Business, or a related field
• • Current GPA of 3.0 or greater
• • A creative and curious mindset with an interest in marketing, branding, and business
• • Strong organizational and time management skills with the ability to balance short-term priorities and longer-term projects
• • Highly motivated and able to take initiative, work independently, and collaborate effectively as part of a team
• • Excellent written and verbal communication skills
• • Ability to set goals and develop thoughtful plans to achieve them
• • Strong computer skills, including Canva and Microsoft 365 applications such as Teams, OneDrive, Outlook, PowerPoint, Excel, and Word
• • Familiarity with AI tools such as ChatGPT or similar platforms is a plus
• • Experience with Filmora or other video editing software is a plus

Benefits:

• Hybrid work arrangement in Concordville, PA
• Casual yet professional work environment
• Opportunities for internal growth and promotion from within
• Wellness initiatives
• Community volunteer activities
• Company events
• Culture teams
• Medical, dental, and vision insurance
• Life and disability insurance
• 401(k) plan