Marketing Coordinator

Head to Toe Brands is seeking a Marketing Coordinator to support the day-to-day execution of local marketing across its portfolio of franchise brands. The role coordinates marketing initiatives and support requests, maintains resources and marketing platforms, and helps franchisees develop and execute local marketing plans.

What you'll do:

• Support the day-to-day execution of local marketing initiatives across Head to Toe Brands’ franchise locations
• Manage routine local marketing updates across websites, SOCi, Birdeye, and other marketing platforms to ensure location information and content remain accurate and up to date
• Manage incoming Marketing Support requests, helping franchisees navigate routine marketing questions, resources, and execution needs
• Maintain and update local marketing resources, including the franchisee knowledge base, SOPs, trainings, and other support materials
• Support the development and execution of franchisee local marketing plans based on individual market needs and business goals
• Help franchisees identify and activate local community events, partnerships, sponsorships, and other grassroots marketing opportunities
• Assist with local marketing project coordination from kickoff through execution, helping manage timelines, deliverables, approvals, and follow-up
• Monitor local marketing activity and performance, identifying opportunities for optimization and additional support
• Deliver market insights, reporting, and actionable recommendations to Marketing leadership
• Help identify recurring franchisee needs, questions, and challenges to improve local marketing resources, processes, and support

What they're looking for:

• 1–2 years of experience in marketing, communications, franchise marketing, local marketing, or a related field
• Highly organized with strong attention to detail and the ability to manage multiple projects, priorities, and deadlines simultaneously
• Strong written and verbal communication skills with the ability to communicate effectively with franchise owners, internal teams, vendors, and external partners
• Familiarity with digital and local marketing channels, including social media, email, websites, local listings, paid media, events, and community partnerships
• Collaborative, positive, and solutions-oriented with a genuine interest in helping franchisees and local businesses succeed
• AI-native mindset with a passion for leveraging AI tools to improve productivity, streamline processes, solve problems, and enhance marketing execution
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Equivalent relevant experience

Benefits:

• Medical
• Dental
• Vision