Marketing Coordinator

Diversified Benefit Services is a third-party administrator specializing in tax-advantaged benefit plans, including FSAs, HRAs, HSAs, COBRA, and ICHRAs. The Marketing Coordinator creates and manages multimedia and digital content, supports marketing campaigns and video production, coordinates content calendars, monitors performance, and collaborates with internal teams and external agencies to strengthen brand awareness and customer engagement.

What you'll do:

• Plan, produce, and deliver channel-appropriate marketing materials for the organization, including email content, social media content, and basic presentations
• Support digital marketing efforts, including social media scheduling, website updates, email campaigns, and online listings
• Coordinate campaign timelines, asset production schedules, and content calendars to ensure timely, consistent execution across marketing initiatives
• Analyze and interpret digital performance, social media, and customer engagement data; communicate actionable insights to the Marketing Team and other business stakeholders, and execute approved recommendations to improve performance and user experience
• Serve as the primary liaison with external creative agencies to oversee the design, development, and timely delivery of marketing materials, including brochures, flyers, advertisements, and promotional assets, while ensuring consistency with brand guidelines and campaign goals
• Coordinate with internal teams, including Sales, Customer Service, and Operations, to ensure consistent messaging and brand standards
• Assist with event planning, community outreach, client appreciation activities, trade shows, or service promotions
• Maintain customer databases, marketing calendars, contact lists, and campaign records
• Build and maintain a structured library of reusable digital assets, including naming conventions and folder categorization that support efficient team access and long-term scalability
• Conduct basic market and competitor research to support marketing planning and service positioning
• Track established social media Key Performance Indicators (KPIs) and prepare monthly reports for the Marketing Team
• Executive projects on time, meet business expectations, and coordinate with internal or external parties to ensure optimal user experience

What they're looking for:

• Strong written and verbal communicaions skills
• Basic understanding of marketing principles, branding, social medical, and customer engagement
• Comfortable using Microsoft Office applications; experience with customer relationship management (CRM), Canva, email marketing platforms, social media tools, and basic analytics. Preferred software experience: Claude (Design), Zoho, Constant Contact, and MS Dynamics (CRM)
• Highly organized with strong attention to detail and the ability to manage multiple tasks and deadlines
• Customer-focused mindset and interest in service-based business operations
• Creativity in developing content and promotional ideas
• Ability to edit, format, and adapt approved marketing copy for different channels and audiences; copywriting skills are a plus
• Associate or bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred
• Internship, coursework, volunteer, customer service, or part-time experience related to marketing, sales, or another service environment is helpful but not required

Benefits:

• Annual performance bonus opportunities
• Health, dental, and vision insurance
• Disability insurance – company paid
• Life Insurance – company paid
• FSA, HSA, and HRA benefits with employer funding (of course!)
• 401(k) with employer match
• Paid time off and holidays
• Employee Referral bonus program
• Paid training program and professional development
• Opportunities for advancement within a growing organization