Marketing Coordinator

Franklin Park Conservatory and Botanical Gardens is a botanical garden destination offering horticulture, art and nature-based exhibitions, and educational programs. The Marketing Coordinator will grow and manage the Conservatory’s social media channels, develop strategic content plans, analyze channel performance, engage with audiences, and support broader marketing and communications activities while maintaining brand standards.

What you'll do:

• Oversee the Conservatory’s social media channels and develop an organization-wide social media plan in collaboration with departments across the institution
• Keeps current on social media trends to maintain fresh content
• Create content to reach channel specific audiences
• Tracks and reports on social media analytics monthly, annually
• Monitors social channels. Answers questions and engages with followers
• Monitor, respond to and track guest reviews across Google and relevant travel and review sites
• Attends Conservatory events and documents/promotes through photography and social media
• Works with the Conservatory’s Marketing staff to ensure social media and communications are cohesive and on brand
• Drafts press releases as requested
• Escorts media as needed
• Assists with proofreading and editing marketing materials
• Represents the Marketing Department in internal meetings/committees as requested

What they're looking for:

• Bachelor's degree in marketing, public relations or equivalent education and work experience
• Knowledge and experience with managing multiple social media channels
• Excellent oral and written communication skills
• Experience working with influencers, creators, UGC and/or affiliate programs
• Able to build solid working relationships with other departments in the organization
• Ability to organize and prioritize work to meet multiple deadlines
• Proficient with Microsoft Office Suite and familiarity with Adobe CS software and web content management systems
• Analytical and problem-solving skills
• Strong understanding of social media strategy and creative best practices across platforms, including Meta, TikTok, YouTube and LinkedIn (this one is already on there, but it may be good to list the type of social media platforms)
• Ability to prioritize responsibilities and balance several tasks/projects simultaneously
• Flexibility to change work schedule according to business needs
• Ability to work collaboratively with internal and external contacts

Benefits:

• Medical, dental and vision insurance
• Company-paid Life/AD&D/Short-Term and Long-Term Disability insurance
• Participation in the Ohio Public Employees Retirement Program (OPERS)
• Optional 457(b) Deferred Compensation plan
• Generous Paid Time Off (PTO)
• Complimentary membership to the Conservatory