Marketing Coordinator

Hebron Savings Bank is seeking a Marketing Coordinator to support its retail banking and delivery operations. The role coordinates digital marketing, campaigns, community engagement, branch marketing support, reporting, and compliance initiatives to drive business growth, customer engagement, brand awareness, and community presence.

What you'll do:

• Plan, develop, schedule, and manage content across social media platforms including, but not limited to, Facebook, LinkedIn, YouTube, Snapchat, and Instagram
• Monitor engagement and respond appropriately to messages, comments, and reviews in accordance with Bank policies
• Manage and maintain the Bank’s online presence on review and comparison sites (e.g., Bankrate.com, DepositAccounts.com, Google Reviews)
• Maintain and update the Bank’s website and digital banking marketing platform to ensure accuracy, relevance, and regulatory compliance
• Support search engine optimization (SEO) efforts to improve website visibility and traffic
• Maintain and update Google Business profiles and other online listings to ensure accurate business information across platforms
• Track and analyze digital performance metrics including website traffic, social engagement, SEO performance, and online reputation indicators
• Assist in the development and execution of marketing campaigns that support product promotions, customer acquisition, retention, and brand awareness
• Develop marketing materials including digital content, signage, branch collateral, promotional materials, email campaigns, and advertisements while maintaining brand consistency and regulatory compliance
• Support internal branding initiatives to ensure consistent messaging across all Bank locations and channels
• Assist in implementing marketing strategies designed to support business growth and community engagement
• Support Community Action Teams in coordinating sponsorships, donations, community events, and financial literacy initiatives

What they're looking for:

• Strong written and verbal communication skills
• Creative thinker with strong attention to detail
• Demonstrated problem-solving ability and initiative
• Curious mindset with a willingness to learn and adapt
• Ability to manage multiple projects and deadlines effectively
• Proficiency in Microsoft Office applications
• Ability to analyze marketing data and translate metrics into actionable insights
• Strong organizational skills and ability to collaborate across departments
• While performing the duties of this position, the employee is regularly required to sit or stand for prolonged periods, reach with hands and arms, stoop, kneel or crouch
• The employee must occasionally lift and/or move up to 25 pounds when necessary
• Vision abilities required include close vision, distance vision, and peripheral vision
• Employee will need to see what is going on around the branch for safety reasons, and be able to do close up paperwork and view computer screens