Marketing Coordinator

Holland America Line is a cruise company seeking a Marketing Coordinator to provide coordination and administrative support for B2C and B2B marketing initiatives. The role manages tactical email, direct mail, collateral, digital, social, CRM, and event-related projects while coordinating workflows, reviewing materials, maintaining schedules, and supporting cross-functional teams and travel logistics.

What you'll do:

• Provides day-to-day support to B2C and B2B Marketing Specialists and Managers across marketing initiatives and projects
• Independently coordinates smaller-scale tactical email, direct mail, and collateral projects, including postcards and targeted email communications, while supporting Marketing Specialists and Managers with larger campaigns and initiatives
• Consolidates and communicates feedback from project routings to project leads and creative resources, including design, copy, layout, and imagery changes
• Reviews marketing materials for adherence to brand positioning, messaging strategies, and graphic standards
• Supports project accuracy by confirming fares, offers, disclaimers, and other details; thoroughly proofreads materials and helps resolve conflicting feedback prior to final production
• Marks up and routes marketing materials for review and approval using PageProof and maintains organized, accurate project files on the Marketing shared drive
• Coordinates brochure, collateral, and promotional merchandise fulfillment for special events and works with external vendors as needed
• Maintains email and direct mail project schedules and prepares relevant reporting and materials for meetings
• Updates and distributes weekly Direct Mail Reports
• Serves as the primary Marketing point of contact for requests from the shipboard Onboard Sales team for printed and digital flyers, collateral, and other marketing materials. Gathers requirements and coordinates with the appropriate Marketing team members to develop, update, and deliver final materials
• Manages the weekly scheduling and posting of content to the Sales Facebook page, maintaining a consistent posting cadence and working closely with the Trade Marketing Specialist, who leads the overall Facebook communications strategy and content plan
• Provides administrative support to the Marketing team, including coordinating departmental travel, submitting IT-related support requests, ordering office supplies and business cards, and assisting with other departmental administrative needs

What they're looking for:

• Relevant education and directly related work experience that provides an equivalent breadth and depth of knowledge may be considered in lieu of a degree
• Strong attention to detail with a high level of accuracy and thoroughness
• Strong written and verbal communication skills with the ability to work effectively with team members, management, agencies, vendors, and other internal and external partners
• Strong writing, proofreading, and copy-editing skills, with an understanding of appropriate style, grammar, and brand consistency
• Highly organized with the ability to prioritize tasks, coordinate multiple projects and deadlines, follow established processes and timelines, and work effectively in a team environment
• General understanding of marketing principles and tactics across consumer, trade, email, digital, social, direct mail, and brand marketing
• Familiarity with marketing creative, print, and digital production processes
• Ability to review basic marketing data and reporting and identify errors, discrepancies, or items requiring follow-up
• Proficient in Microsoft Office, including Word, Excel, PowerPoint, and Outlook, as well as email, web-based applications, and PDF tools
• Ability to learn and work effectively with marketing project management, routing, CRM, and workflow platforms such as PageProof, Siebel, or similar tools
• Experience supporting the execution and coordination of marketing campaigns across multiple channels
• Experience supporting email and direct mail production workflows, including project routing, creative and copy review, proofreading, production coordination, and working with internal teams and external agencies

Benefits:

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Employees may work from their homes on Fridays.