Marketing Coordinator

Malibu Boats is seeking a Marketing Coordinator to support recurring marketing production for its Freshwater and Saltwater brand portfolios. The role coordinates content execution, project timelines, photo and video logistics, partner communications, digital asset management, advertising claims review, and reporting across multiple stakeholders.

What you'll do:

• Coordinate recurring content and digital execution work delegated by either Director, including brand website updates, brochures and spec sheets, merchandising, blog posts, dealer newsletters, and social media content calendars for the Freshwater and Saltwater brands
• Maintain master project plans and go-to-market timelines for product launches and model-year changeovers across both freshwater and saltwater lines
• Develop creative briefs for campaigns, product launches, and photo/video projects; route through the relevant Line Marketing Director for brand-specific approval
• Coordinate photo and video shoot logistics (scheduling, on-site logistics, and asset delivery) and support boat show and dealer meeting prep checklists
• Keep project status current in Monday.com so both Directors have shared visibility into in-flight work
• Sequence competing requests from the two Directors and escalate prioritization conflicts rather than resolving them independently
• Support ongoing GTM planning by consolidating COE inputs, timelines, and deliverables for Director review
• Follow up with COE leads to confirm deliverables are on schedule and flag risks early
• Act as the day-to-day coordination point between Marketing COEs, Sales, Product Management, and external partners such as agencies, vendors, and dealer contacts
• Coordinate meeting logistics, timelines, and deliverable hand-offs between internal teams and outside partners, and track vendor and agency action items to keep both sides accountable
• Manage the advertising claims tracker and Approved Claims Library, routing claims to Legal for review and reviewing and approving digital ads before launch per the Advertising Claims Substantiation Process
• Manage brand messaging documentation to keep all related product and brand messages updated and accurate

What they're looking for:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Experience coordinating marketing execution such as website updates, content calendars, social media, or event and photo/video logistics, supporting multiple stakeholders or teams
• A self-starter with strong organizational and project-tracking skills with high attention to detail; comfortable maintaining status in Monday.com or similar project management tools
• Ability to manage multiple concurrent projects and stakeholders, including two reporting leaders, without losing accuracy or momentum
• Clear, proactive communicator who can synthesize status across teams and knows when to escalate versus resolve independently
• Comfort operating in a matrixed organization with shared priorities across brands and Centers of Excellence
• Comfortable reviewing marketing and digital ad content against claims-substantiation and compliance requirements before publication
• Experience supporting cross-functional projects involving external partners such as agencies, vendors, or dealers is a plus