Marketing Coordinator

Occasions Catering is a company focused on providing exceptional catering services, and they are seeking a Marketing Coordinator to enhance their digital presence. The role involves managing the company website, executing digital marketing strategies, and administering CRM systems to drive brand awareness and event bookings.

What you'll do:

• Manage and optimize the company website, ensuring content remains current, engaging, and aligned with SEO and AI search best practices
• Execute digital marketing strategies to increase brand awareness, generate qualified leads, and drive event bookings
• Administer HubSpot CRM, including forms, workflows, lead routing, lifecycle management, reporting, and marketing automation
• Maintain CRM and Elecate data integrity, ensuring accurate contact management, lead attribution, and reporting
• Develop, execute, and analyze email marketing campaigns, newsletters, lead nurture programs, and client communications
• Create and manage a strategic social media content calendar, including photography, video, and real-time event coverage across key platforms
• Monitor website analytics, campaign performance, search visibility, AI-generated search results, and competitor activity to identify growth opportunities
• Research customer behavior and create content that answers prospective client questions while highlighting the company’s services and differentiators
• Design and maintain branded marketing materials, sales presentations, menus, event collateral, and promotional assets
• Coordinate marketing initiatives and co-branded campaigns with venues, planners, nonprofit organizations, and other industry partners
• Collaborate with sales, event, and external marketing partners to improve lead generation, customer experience, and marketing effectiveness
• Stay current on digital marketing trends, emerging technologies, and AI-driven search developments to continually enhance marketing performance

What they're looking for:

• Manage and optimize the company website, ensuring content remains current, engaging, and aligned with SEO and AI search best practices
• Execute digital marketing strategies to increase brand awareness, generate qualified leads, and drive event bookings
• Administer HubSpot CRM, including forms, workflows, lead routing, lifecycle management, reporting, and marketing automation
• Maintain CRM and Elecate data integrity, ensuring accurate contact management, lead attribution, and reporting
• Develop, execute, and analyze email marketing campaigns, newsletters, lead nurture programs, and client communications
• Create and manage a strategic social media content calendar, including photography, video, and real-time event coverage across key platforms
• Monitor website analytics, campaign performance, search visibility, AI-generated search results, and competitor activity to identify growth opportunities
• Research customer behavior and create content that answers prospective client questions while highlighting the company's services and differentiators
• Design and maintain branded marketing materials, sales presentations, menus, event collateral, and promotional assets
• Coordinate marketing initiatives and co-branded campaigns with venues, planners, nonprofit organizations, and other industry partners
• Collaborate with sales, event, and external marketing partners to improve lead generation, customer experience, and marketing effectiveness
• Stay current on digital marketing trends, emerging technologies, and AI-driven search developments to continually enhance marketing performance