Marketing Coordinator

St. Mary's Credit Union is seeking a Marketing Coordinator to support its marketing and communications initiatives. The role focuses on planning and executing events, developing content, managing social media channels, supporting graphic design, and promoting the organization’s priorities and community involvement.

What you'll do:

• Plan, support, lead and execute the internal and external organization and community events from start to finish, including securing materials, scheduling, coordinating participants/attendees, etc
• Plan and develop an integrated content strategy to be deployed across various comms channels
• Contributes to a positive work environment and SMCU image by maintaining courteous, respectful and effective interaction, teamwork and communication with employees and members to enhance positive behaviors and employee satisfaction
• Collect and cull information to disseminate to various internal and external stakeholders via newsletters and social media
• Determine appropriate platforms and media for each type of message, adapting content to suit different channels (e.g., newsletters, email, video, etc.)
• Monitor and respond to customer inquiries on social media outlets daily through community management, fan engagement, and content moderation on current social networks. Provide insight as needed to the marketing and customer care teams
• Monitor the social media activity of competitors and their audiences and identify relevant trends across social media
• Build a brand following via the company’s social media outlets, moderate conversations; stimulate follower interaction, discussion and engagement
• Measure ROI on the various channels and provide recommendations for further development or canceling various channels
• Create and edit content for newsletters, blogs, social media, and other marketing materials as assigned
• Draft and edit high-quality communications that are clear, concise, and aligned with brand voice and goals
• Work with internal and external teams or create relevant content, videos, and other multimedia content as needed

What they're looking for:

• Applicants must be able to report to our main office in Marlborough, MA
• Must be comfortable working in an office setting at least three days a week
• Frequent evenings and weekends are required
• Must be an organized self-starter who thrives in coordinating logistics and implementing various marketing and communications tactics as part of the overall strategic marketing plan
• Must be a team player who is able to collaborate, solve problems and work well under pressure
• Relationship-oriented and agile, capable of implementing marketing and communication best-practices to advance organizational priorities, professional and engaging as a representative of SMCU in the community
• Bachelor's degree and at least one year of experience in marketing, content development, project management, event planning, and basic graphic design required
• Qualified candidates must be self-starters that are detail-oriented, flexible, and comfortable in an active, locally-engaged, constantly changing environment
• Candidates must have the ability to think quickly and creatively
• A strong sense of cooperation and strong communication skills are necessary
• Ability to use standard software to complete assigned tasks, including Microsoft Office, Adobe Creative Suite, Canva, Hootsuite, Constant Contact, and other additional platforms as needed
• Excellent written and oral communication for use across a variety of platforms

Benefits:

• Hybrid position based at the main office in Marlborough, MA
• Development opportunities