Marketing Coordinator

The University of San Diego is a contemporary Catholic institution committed to liberal arts education. The Marketing Coordinator will support marketing efforts for Professional and Continuing Education’s degree programs, focusing on executing marketing campaigns and increasing student enrollments.

What you'll do:

• Assist the Marketing Director and/or Senior Marketing Manager in the development, implementation and execution of an integrated, marketing, and communications strategy, including but not limited to:
• Implementation of program-specific, multi-channeled digital marketing and communication plans for degree programs including website maintenance, email marketing, social media, organic search, and PPC activities
• Assists in all promotional print, television, Web, radio advertising, social media and direct mail marketing of programs/courses assigned, and assists with booking of media, career and educational portals, print, broadcast, trade shows and referral development
• Support the Marketing Director and/or Senior Marketing Manager to define keywords, audience profile, write content, and position programs for pay-per-click (PPC), search engine optimization (SEO), and online education directories (OEDs)
• Coordinate with external vendors including designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, direct mail, print, etc
• Implement email marketing initiatives including message development, copy writing, design, image selection, creating/testing HTML and developing corresponding landing page
• Supports the Marketing Director and/or the Senior Marketing Manager with the delivery of a high-converting (lead-to-student) stream of inquiries from the most cost-effective lead sources
• Supports the processing of marketing-related contracts and invoices
• Assist The Marketing Director And/or The Senior Marketing Manager With Student Retention Efforts, Program Development, And The Launch Of New Degree Programs, Including But Not Limited To
• Coordinates ongoing student engagement efforts, including managing student success website and developing email communications
• Implement initiatives that support an increase in program referrals
• Assist in all aspects of a new degree launch, such as competitive analysis, copywriting, email development, website build, and development of marketing and advertising materials

What they're looking for:

• Bachelor's degree is required
• At least 1 year of experience in digital marketing and lead generation and/or marketing-related project management
• Basic knowledge and understanding of marketing strategy
• Strong creative and problem-solving skills
• Proficient with Microsoft Office, especially Excel and Word
• Working knowledge of project management fundamentals
• Excellent written and oral communication skills
• Demonstrated ability to handle multiple tasks efficiently and accurately
• Excellent attention to detail
• Excellent customer service skills
• Excellent writing, spelling and grammar skills
• Basic knowledge of functional area and understanding of how work may impact other areas

Benefits:

• Excellent Benefits
• Medical
• Dental
• Vision
• A retirement contribution given to you by the University
• Access to on-campus Fitness Centers