Marketing Coordinator

Victorian Senior Care is hiring a Marketing Coordinator to develop and oversee marketing plans, public relations programs, and promotional tools. The role generates and follows up on leads, supports tours and admissions, tracks marketing results, and maintains community relations and marketing materials.

What you'll do:

• Develop and oversee marketing plan, public relations' programs and all promotional tools required to successfully operate Victorian Senior Care and to maintain community census
• Establish models, generate and conduct tours; convert leads to tours
• Follow up generated leads in person, by telephone and by mail; convert to tours
• Document number of leads, tours and move-ins on a weekly basis; report to ED/Administrator at community and corporate office
• Track success of lead generation sources, follow-ups and move-ins
• Set and track goals for daily call backs to prospective residents, influential contacts and others with interest in the facility
• Conduct pre-admission assessment as part of admission process
• Admit move-ins and follow up on them with satisfaction surveys
• Develop and procure business cards, letterhead and all marketing materials; monitor inventory to ensure adequate supply
• Develop and maintain a referral list and make calls on referrals
• Maintain and update marketing plan
• Conduct marketing focus groups with community, residents and family members

What they're looking for:

• Must have a High School Diploma or GED
• Must possess proven skills in sales, written and verbal communication, organization and evaluation
• Must have the ability and willingness to perform cold calls and telephone sales calls
• Must possess good computer skills with emphasis on working in spreadsheets
• Must be goal oriented and competitive
• Must have a valid NC Driver's License
• Must have had at least 8 years of driving experience, as this is a requirement of company's liability insurance carrier
• Some college