Marketing Coordinator, Email

The Appalachian Mountain Club is a conservation and recreation organization focused on protecting, enjoying, and understanding the outdoors. The Marketing Coordinator supports annual giving, membership, direct mail, print marketing, and email initiatives through campaign execution, reporting, audience segmentation, project coordination, and print production support.

What you'll do:

• Build, test, schedule, and deploy emails including newsletters, automations, promotional and transactional sends using Salesforce Marketing Cloud
• Execute lead generation initiatives and email list growth opportunities
• Create and maintain email templates that align with AMC brand standards
• Monitor deliverability, engagement, and primary email KPIs including open rates, click through rates, conversions, and revenue
• Build and manage audiences to support marketing initiatives
• Identify and execute A/B testing opportunities related to subject lines, audience targeting, messaging, timing, creative, and user engagement
• Manage project workflows using AirTable, and other project management tools to ensure campaign deliverables remain on schedule
• Partner with stakeholders across AMC to ensure email content, targeting, landing pages, and user experiences are launch-ready
• Participate in AMC events and activities to better understand and engage with AMC's community
• Perform other duties as assigned

What they're looking for:

• Bachelor's degree or equivalent combination of education and experience
• 1-3 years of experience in email marketing, digital marketing, marketing operations, communications, nonprofit marketing, or a related field
• Experience building and deploying email campaigns
• Excellent written and verbal communication skills
• Strong organizational and project management skills
• Ability to manage multiple priorities in a collaborative, fast-paced environment
• Experience with Salesforce Marketing Cloud or another email marketing platform
• Familiarity with audience segmentation, campaign analytics, marketing automation, and A/B testing
• Experience using Airtable, Jira, or similar project management tools
• Passion for the outdoors and enthusiasm for AMC's conservation, recreation, and community-building mission

Benefits:

• Health Plan: Generous employer contributions through Cigna with optional vision and dental.
• Other Insurance: 100% employer paid life insurance, AD&D insurance, long-term disability.
• Career Progression: The potential to have annual compensation reviews commensurate with performance and effort.
• Retirement: Mandatory 403(b) with 4% matching employer contributions and a vesting schedule.
• Paid Time Off: up to 4 weeks of paid earned time and up to 11 paid company holidays.
• 30% discount on AMC Merchandise
• Free Annual AMC Membership
• 10 Free nights at AMC locations
• Educational Assistance
• Prodeals discounts on equipment & gear and more!