Marketing Coordinator - Go-To-Market

Plante Moran is an audit, tax, consulting, and wealth management firm seeking a Marketing Coordinator to support its Go-To-Market team. The role coordinates campaigns, content, events, sponsorships, digital communications, CRM and marketing automation activities, and campaign reporting across internal and external stakeholders.

What you'll do:

• Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs
• Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools
• Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting
• Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas
• Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities
• Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection
• Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals
• Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns
• Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff
• Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts
• Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives
• Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals

What they're looking for:

• Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area
• Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree
• Excellent attention to detail
• A team player and collaborator
• Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, Adobe Workfront, and Microsoft Dynamics
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed
• Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified candidates who are bilingual in either Japanese and English or Chinese and English
• Experience with CRM and marketing automation software a plus

Benefits:

• Health insurance for eligible staff, with eligibility and contribution requirements varying based on the number of hours worked per week
• Dental insurance for eligible staff, with eligibility and contribution requirements varying based on the number of hours worked per week
• Vision insurance for eligible staff, with eligibility and contribution requirements varying based on the number of hours worked per week
• Disability insurance for eligible staff, with eligibility and contribution requirements varying based on the number of hours worked per week
• Life insurance for eligible staff, with eligibility and contribution requirements varying based on the number of hours worked per week
• Flexible Time Off for eligible staff
• Various pre-determined holidays for eligible staff
• 401(k) plan for eligible staff
• Flexible benefits plans for eligible staff
• Business-related travel expense reimbursement for eligible staff