Marketing Coordinator - Social Media

Quinn Company is seeking a Social Media Coordinator to support its social media presence and broader marketing efforts. The role is responsible for developing, publishing, and optimizing social content, managing day-to-day execution, engaging with audiences, and reporting on performance to help drive marketing objectives.

What you'll do:

• Partner with the Marketing Communications Manager to develop social media strategies, content plans, and campaign support aligned with company and marketing objectives
• Maintain and execute the social media content calendar across company social channels
• Develop, write, schedule, and publish organic social media content appropriate for each platform and audience
• Identify and develop content opportunities across Quinn locations, departments, employees, customers, events, and jobsites
• Coordinate with internal subject matter experts and team members to gather information, photos, videos, and other content assets
• Capture basic photo and video content as needed and coordinate with marketing creative resources for more complex production
• Support social media coverage of company events, customer activities, community involvement, product launches, promotions, and other initiatives
• Monitor social channels and support timely, appropriate engagement with comments, questions, and messages in accordance with company guidelines
• Ensure social content follows Quinn and Caterpillar brand standards, messaging guidelines, and established voice and tone
• Monitor and report on social media performance, including audience growth, engagement, reach, traffic, and other relevant metrics
• Analyze content performance to identify trends and opportunities to improve future content
• Provide regular reporting and recommendations to the Marketing Communications Manager and marketing team

What they're looking for:

• * Strong written communication, copywriting, and storytelling skills
• * Understanding of social media platforms, content formats, audience behaviors, and best practices
• * Ability to create engaging content while maintaining established brand standards, messaging, and voice
• * Experience with social media management and publishing platforms such as Sprout Social or similar tools
• * Working knowledge of social media analytics and reporting, with the ability to interpret performance data and identify actionable insights
• * Basic graphic design skills and experience with Adobe Creative Cloud, Canva, or similar design tools
• * Basic photography, videography, and short-form video editing skills for social media content
• * Familiarity with video editing tools such as Adobe Premiere Pro, Adobe Express, CapCut, or similar platforms
• * Ability to adapt content for different social platforms, audiences, formats, and campaign objectives
• * Strong organizational and project management skills with the ability to maintain a content calendar and manage multiple deadlines
• * Comfortable working collaboratively with employees, customers, and subject matter experts to identify and develop content opportunities
• * Self-motivated and able to proactively identify stories, trends, and opportunities for social content