Marketing Coordinator - University of Maryland Eastern Shore

Thompson Hospitality provides campus dining services for students, faculty, and staff. The Marketing Coordinator will develop and execute marketing strategies, create content, promote dining events, engage the campus community, manage feedback and budgets, and analyze campaign performance.

What you'll do:

• Execute comprehensive marketing strategies that align with the goals of promoting our dining services and enhancing the dining experience on campus
• Create engaging and informative content for various marketing channels, ensuring that it resonates with the target audience and conveys key messages effectively
• Coordinate and promote special dining events, promotions, and initiatives to increase participation and engagement
• Conduct market research and surveys to gather feedback and insights from students and the campus community, using this data to improve dining offerings
• Collaborate with other campus departments and student organizations to enhance cross-promotion and partnership opportunities that benefit dining services
• Ensure there are visually appealing graphics and visuals to support marketing campaigns, ensuring consistent branding and messaging
• Manage the marketing budget efficiently, making informed decisions to maximize the impact of marketing efforts
• Monitor and coordinate responses to feedback and reviews from customers with THS Marketing, addressing concerns promptly and implementing improvements when necessary
• Analyze data and metrics to measure the effectiveness of marketing campaigns, using insights to make data-driven decisions for future strategies
• Stay up-to-date with marketing trends, tools, and techniques, and continuously seek opportunities for professional growth and improvement
• Maintain clear and open communication with THS Marketing Leadership, unit leadership and other team members to ensure alignment with organizational goals
• Be flexible and adaptable in a dynamic environment, responding to changing circumstances and priorities effectively

What they're looking for:

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using Canva to create marketing and promotional materials
• Strong organizational and time-management skills with the ability to multitask
• Creative mindset with strong attention to detail
• Ability to adapt quickly and take on a variety of responsibilities
• Strong written and verbal communication skills
• Reliable personal transportation and willingness to travel between locations as needed
• Ability to work independently as well as collaboratively in a team environment
• Previous experience in a marketing, communications, or coordination role preferred