Marketing Data Analyst

ICCU is a credit union seeking a Marketing Data Analyst to interpret credit union data and convert it into insights that support campaign and business decisions. The role supports market research, data analysis, campaign development, reporting, marketing database maintenance, and recommendations for marketing optimization.

What you'll do:

• Distribute data and present recommendations for new opportunities within membership
• Assist with data mining, data analysis, and developing and distributing monthly campaigns and reports
• Work with internal teams to identify opportunities for optimization of marketing campaigns and provide recommendations
• Track mailings and provide other meaningful data as needed
• Competitor research and evaluation
• Represent the Credit Union at community events as needed
• Assist with maintaining marketing databases and email marketing systems
• Assist with building email and automated campaigns
• Perform tasks requiring manual dexterity (processing paperwork, filing, stapling, sorting, collating, typing, counting cash, etc.)
• Sit for extended periods of time
• Lift 20-40 pounds of applicable supplies including but not limited to copy paper, cash drawers, marketing material, etc
• Repetitive motion using wrists, hands, and fingers

What they're looking for:

• Bachelor's Degree in Marketing, Mass Communication, Advertising, or a related field
• 0-4 years of experience with database marketing required
• Strong analytical skills
• Knowledge of marketing automation systems and integrating those systems with other technologies
• Technically capable, excellent communicator and a desire to improve processes
• Math skills, Secondary-level computer knowledge including Microsoft Office, especially Excel and pivot tables, etc
• Ability to always maintain the confidentiality of Credit Union and member records
• A demonstrated cooperative and positive attitude toward members and other Credit Union staff
• Professional in appearance, attendance, quality, and quantity of work performed
• Ability to analyze member needs, develop, and coordinate marketing activities to fit member needs with Credit Union products and services
• Must be willing to comply with the Bank Secrecy Act and USA Patriot Act as implemented by ICCU
• Team member will be asked to work extended/unique hours