Marketing Insights Researcher

Onsite$160,000 - $219,000/yrPosted 3 days ago

We tailor your resume to this role and apply for you in seconds.

Apply to Marketing Insights Researcher at Meta

Job details

Location: Menlo Park, California
Work type: Onsite
Compensation: $160,000 - $219,000/yr
Posted: 3 days ago
Apply on: metacareers.com

About this role

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team is composed of experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.

Responsibilities

Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
Translate research findings into actionable insights with clear recommendations; producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications

Research Expertise: 8+ years of research experience. Deep experience with qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision-making in ambiguous or evolving contexts. Track record of prioritizing competing workstreams and delivering quality outcomes within tight timelines

Preferred Qualifications

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
A proven track record of solving both blank slate/undefined problems and well-defined problems with a suitable methodology, and driving impact by influencing Marketing and Product decision-making
10+ years research experience
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
4+ years experience leading insights-driven product launches from problem definition and foundational exploration to GTM execution and campaign development
MA or PhD degree in a relevant field
Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams

Compensation

$160,000/year - $219,000/year; Country: US; Bonus eligible; Equity eligible

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

California Notice

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Accommodations

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

Ready to apply to Meta?

We tailor your resume to this role and apply for you.