Marketing Intern

Orthopaedic Specialists of Austin is a healthcare organization seeking a motivated, detail-oriented part-time Marketing Intern. The role supports digital marketing, website management, physician and community referral outreach, CRM tracking, market research, and general marketing projects to drive patient growth and strengthen referral relationships.

What you'll do:

• Assist with social media and digital content creation and scheduling, including newsletters
• Support the creation and coordination of video content for digital platforms, including filming, editing, and organizing physician or patient-focused videos
• Track and report on key performance metrics (website traffic, engagement, campaign performance)
• Assist with content development for blogs and patient education materials
• Support the optimization of Google Business Profiles (GBPs) to improve local visibility, accuracy, and patient engagement
• Work with website vendor to update website content, including provider profiles, services, and location pages as needed
• Ensure website accuracy, functionality, and consistency with brand standards
• Support ongoing website improvements and user experience enhancements
• Support referral efforts by serving as a physician liaison, assisting with outreach to referring physicians, clinics, urgent care centers, physical therapy groups, and community partners (60%) to help build relationships and promote orthopedic services
• Assist with preparing materials and coordinating outreach efforts to referring offices
• Help track and organize referral activity in CRM (e.g., Pipedrive)
• Support follow-up communication with referring offices to maintain strong relationships

What they're looking for:

• Pursuing a degree in Marketing, Communications, Business, or related field
• Strong communication and organizational skills
• Interest in healthcare marketing and patient engagement
• Familiarity with social media platforms and basic digital marketing concepts
• Basic understanding of SEO and website content management
• Detail-oriented with ability to manage multiple tasks
• Proficient in Microsoft Office or Google Workspace
• Requires reliable transportation and willingness to travel within the defined referral territory

Benefits:

• Hands-on experience across digital marketing, website management, and field-based referral support within a fast-paced healthcare environment.