Marketing Manager

Campaign Strategy & Execution 

• Own campaigns end-to-end—from ideation and briefing through execution, testing, and optimization 

• Build and manage targeted customer journeys using our internally-developed Marketing Automation Platform (MAP) 

• Write and refine marketing copy for campaigns across channels, ensuring messaging is clear, compelling, and aligned with each brand’s voice  

• Partner with creative teams to deliver engaging, conversion-focused campaigns 

Brand & Portfolio Ownership 

• Manage a portfolio of automotive brands, ensuring all campaigns adhere to brand guidelines and objectives while maintaining consistent messaging across channels 

• Translate OEM initiatives (e.g., vehicle launches, sales events) into dealership-level campaigns 

• Stay current on automotive marketing trends and customer behavior 

Data, Testing & Optimization 

• Analyze campaign performance to generate actionable insights 

• Lead testing and optimization strategies to improve engagement, conversion, and ROI 

• Continuously refine segmentation, personalization, and campaign logic 

Project & Stakeholder Management 

• Coordinate cross-functional execution across creative and development teams 

• Manage timelines, track deliverables, and ensure on-time campaign launches 

• Act as a key point of contact for marketing-related requests and support for your brands  

Quality Assurance & Compliance 

• Oversee template QA, ensuring accuracy prior to campaign deployment  

• Manage brand and legal compliance approvals 

• Ensure all campaigns meet quality and regulatory standards 

Who You Are: 

• 5+ years of experience in marketing (preferably digital, lifecycle, or CRM marketing) 

• A proactive, solutions-oriented problem-solver who takes initiative and owns outcomes 

• Comfortable working autonomously and collaboratively, balancing independent ownership with cross-functional teamwork 

• Highly organized with the ability to manage multiple priorities in a fast-paced, high-growth environment 

• Proven track record executing data-driven campaigns end-to-end 

• Strong analytical skills with the ability to translate data into actionable insights 

• Adaptable and able to maintain high-quality output under tight timelines 

• Exceptional attention to detail and commitment to accuracy 

• Strong communication and interpersonal skills 

Preferred Qualifications:  

• Experience in automotive, retail, or other high-consideration purchase industries 

• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, or similar)   

• Proficiency in project management tools (Airtable or similar tools a plus) 

Right to work requirements:  This role is limited for candidates with indefinite right to work within the USA.

Compensation/Benefits Information (US Applicants Only):

• S&P Global states that the anticipated base salary range for this position is $90,000 to $95,000. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.

• In addition to base compensation, this role is eligible for an annual incentive plan.

• This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us