Marketing Research Analytics Specialist

Syracuse University is a private international research university seeking a Marketing Research Analytics Specialist for its Enterprise Marketing & Research team. The role supports quantitative and qualitative market research, analytics reporting, brand strategy, and media buying by collecting, analyzing, and translating data into actionable insights.

What you'll do:

• Assist the Marketing Analyst and Director of Enterprise Marketing and Research with the implementation and analysis of both quantitative and qualitative market research studies, including survey programming and fielding, and supporting qualitative sessions such as focus groups and interviews
• Collect, analyze, and interpret marketing research and analytics data, producing clear and actionable reports for internal partners and external stakeholders. Includes reporting out to small and large groups
• Support brand strategy initiatives by synthesizing research findings into big-picture insights that inform University brand positioning and messaging
• Assist with media buying strategy by evaluating media performance data and providing recommendations to optimize media investments
• Maintain and organize research and analytics documentation and data sources, ensuring accuracy and accessibility across the team

What they're looking for:

• Bachelor's degree in marketing, communications, statistics, data science, or a related field, or equivalent combination of education and experience
• Minimum 1-2 years of experience in marketing research (quantitative and/or qualitative), analytics, or a related field
• Familiarity with both quantitative and qualitative market research methods, including survey design and programming, sampling, and moderating or supporting focus groups and interviews
• Working knowledge of basic principles of data science and statistics, including the ability to identify meaningful patterns and themes in research data
• Demonstrable ability to use common productivity software, including spreadsheets, for data collection and analysis
• Excellent time management and prioritization skills, with the ability to manage multiple research projects and deadlines simultaneously
• Strong written and verbal communication skills, including the ability to translate complex quantitative and qualitative data into clear, actionable insights
• Ability to collaborate effectively with diverse, cross-functional work groups, including close partnership with the Marketing Analyst and Director of Enterprise Marketing and Research
• Demonstrated interest in and aptitude for a broad range of marketing functions, including brand strategy and media buying
• Proficiency with data visualization or analytics tools (e.g., Excel, Tableau, Power BI) preferred
• Familiarity with survey platforms such as Qualtrics preferred