Marketing - Senior Director of Creative, Digital & Marketing Systems

Aline provides technology solutions for senior living communities. The Senior Director of Creative, Digital & Marketing Systems leads creative output, digital experience, marketing technology, and AI adoption to improve marketing quality, efficiency, and scale.

What you'll do:

• Lead Aline's adoption of AI tools across the marketing function — identifying where AI can meaningfully accelerate content creation, campaign execution, personalization, and workflow automation
• Stay ahead of the evolving AI and answer engine optimization (AEO) landscape and bring concrete recommendations to marketing leadership
• Set standards for how AI is used responsibly within the marketing function, with clear quality controls and brand guardrails
• Own Aline's marketing technology stack — including marketing automation, campaign tooling, and integrations with the CRM (Salesforce)
• Ensure systems are configured to support efficient campaign execution, accurate tracking, and clean data flows into GTM reporting
• Serve as the primary marketing stakeholder for tech stack decisions, vendor relationships, and tool evaluations
• Own Aline's creative output including brand design, sales collateral, product marketing assets, event materials, and campaign creative across all formats
• Manage internal creative resources and/or agency relationships to deliver high-quality work at the pace the business requires
• Ensure all creative output adheres to brand standards and communicates Aline's positioning with clarity, consistency, and visual impact
• Own Aline's website, including architecture, content strategy, performance optimization, and ongoing development
• Execute website enhancements, new page builds, and technical improvements on time and to a high standard
• Ensure the website delivers a best-in-class digital experience that reflects Aline's brand, supports SEO/AEO goals, and converts visitors into pipeline

What they're looking for:

• 10+ years of progressive experience in creative, digital marketing, or marketing leadership within B2B SaaS, with meaningful exposure to marketing technology and systems
• High creative standards and a strong portfolio of brand, campaign, and digital work
• Fluency with marketing automation platforms (HubSpot or equivalent) and CRM integration (Salesforce); you don't need to be an admin, but you need to know how the pieces fit together
• Proven experience adopting and scaling AI tools to accelerate marketing workflows: content, creative, campaign operations, or analytics
• Experience managing web development and creative functions, including agency relationships
• Bias toward action - you see inefficiency and fix it; you see a creative gap and fill it
• Collaborative and cross-functional by nature; you build systems and assets that serve the entire GTM team, not just marketing
• High ownership mentality; you set the standard for the team and hold it
• Experience in a PE-backed or high-growth environment preferred
• Senior living, healthcare technology, or vertical SaaS experience a plus