Marketing Specialist | 40 hours a week | Marketing

Great River Health is a health system serving patients, healthcare providers, and the community. The Marketing Specialist creates and manages content across marketing channels, coordinates educational and promotional videos, supports campus marketing requests, and plans, implements, and analyzes digital marketing campaigns.

What you'll do:

• Plans, creates, and curates digital marketing campaigns for social media platforms to improve presence and engagement
• Works closely with Sr. Marketing Specialist to create engaging content that includes researching health topics and interviewing health experts, translating complex healthcare information into user-friendly content
• Marketing point person for the FM campus - responsible for fulfilling marketing requests specific to the FM campus
• Contribute to the development of the health system by collaborating with others to develop and execute plans that target specific audiences, markets, and service lines
• Develop and implement an ongoing video strategy for the health system for both educational and promotional purposes
• Track, analyze, and prepare monthly reports on digital marketing performance
• Work with the marketing team to develop new and innovative strategies to increase patient volume for the health system

What they're looking for:

• Bachelor's Degree in Arts/Sciences (BA/BS) Marketing, Communications, Journalism, or Related Field
• 1-3 years Healthcare marketing experience. Preferred
• 1-3 years Marketing experience with an emphasis on content creation and digital marketing. Required
• Strong interpersonal skills, comfortable interacting with diverse groups
• Experience with or aptitude to learn marketing tools including video production equipment and editing software, Adobe Creative Suite, and Canva
• Strong writing, editing, and storytelling skills and the ability to create and curate engaging content for various platforms
• Knowledge of social media platforms including Facebook, Instagram, and LinkedIn, digital marketing tools, and content management systems with the ability to manage the organization's accounts effectively
• Driven by curiosity
• Keen analytical skills and experience using website analytical tools
• Ability to work independently and as a part of a team in a fast-paced environment
• Strong attention to detail and ability to prioritize tasks effectively

Benefits:

• Hybrid work schedule available.
• Matching retirement programs
• Health, Dental and Vision plans
• Health Savings and Flexible Spending Accounts
• Employee discounts including car rental, cell-phone plans
• Employer-paid, Long-Term Disability, Life, and AD&D
• Paid time off (PTO)
• Education Assistance Program
• Employee Assistance Program
• Employee Referral Bonus Program