Marketing Specialist

Bedrock Property Management is a property management company focused on providing high-quality service to residents, owners, and clients. The Marketing Specialist will execute and optimize property-level marketing initiatives across a portfolio of multifamily properties, manage listings and marketing assets, coordinate campaigns and property transitions, and analyze performance data. The role also manages project timelines, marketing requests, vendors, and process improvements.

What you'll do:

• Own execution of property-level marketing campaigns across digital and traditional channels, ensuring alignment with company strategy and brand standards
• Manage and optimize property listings across ILS platforms (Apartments.com, Zillow, etc.), ensuring accuracy, performance, and strong visual presentation
• Partner with internal teams and vendors to coordinate advertising, social media, and promotional efforts for new developments, lease-ups, and stabilized communities
• Oversee and maintain marketing assets including photography, floor plans, and signage to ensure consistency and quality across the portfolio
• Analyze campaign performance and marketing data, identifying trends and opportunities to improve results and inform decision-making
• Lead marketing coordination for property transitions (onboarding/offboarding), ensuring seamless execution across websites, listings, branding, and vendor partners
• Serve as a primary point of contact during property transitions, collaborating with operations, vendors, and property teams to ensure timelines and deliverables are met
• Manage project timelines, prioritize deliverables, and ensure marketing initiatives are executed accurately and on schedule
• Monitor and manage incoming marketing requests through Jira, ensuring timely responses, proper prioritization, and resolution
• Identify process improvements and efficiencies to enhance marketing operations and scalability

What they're looking for:

• Strong understanding of digital marketing channels, including ILS platforms, social media, and online advertising
• Ability to analyze marketing data and translate insights into actionable recommendations to improve performance
• Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
• Strong attention to detail with a focus on accuracy, quality, and brand consistency
• Effective verbal and written communication skills, with the ability to collaborate cross-functionally and engage with internal teams and external vendors
• Ability to work independently, take initiative, and manage projects with minimal supervision
• Strong problem-solving skills with the ability to identify issues, recommend solutions, and drive resolution
• Demonstrated ability to take ownership of responsibilities and follow through to completion
• Ability to adapt to changing priorities and thrive in a dynamic, fast-paced environment
• Collaborative mindset with the ability to build and maintain effective working relationships
• Creative thinking skills with the ability to contribute ideas while adhering to established brand guidelines
• 1-3 years of marketing experience, preferably in real estate, property management, or a related industry

Benefits:

• Continual growth and development opportunities as individuals, employees, and as a company
• Up to 10% travel anticipated