Marketing Specialist

Exxel Outdoors is hiring a Marketing Specialist to analyze consumer demand, competitors, seasonal trends, and digital marketplace activity in the outdoor recreation products industry. The role evaluates campaign performance and marketing data, assesses existing programs, and recommends strategies to improve brand visibility, product demand, and sales.

What you'll do:

• Analyze consumer demand, competitor offerings, seasonal trends, and digital marketplace activity in the outdoor recreation products industry
• Evaluate advertising, e-commerce, and retail/wholesale campaign performance to identify opportunities for optimization
• Interpret sales, pricing, product, and customer engagement data to support targeting and promotional strategies
• Assess existing marketing programs and recommend improvements to increase brand visibility, product demand, and sales performance

What they're looking for:

• Must have a Master's Degree in Marketing
• 12 months of working experience