Marketing Specialist

SFE Engineering is seeking an entry-level Marketing Specialist to strengthen its online presence and support digital marketing initiatives. The role focuses on SEO, website maintenance, content creation, performance analysis, and collaboration with internal teams to promote the company’s architecture and planning expertise.

What you'll do:

• Develop and implement SEO strategies to improve website visibility and search rankings
• Maintain and update the company website to ensure accuracy, functionality, and visual appeal
• Monitor website performance and troubleshoot technical issues as they arise
• Conduct keyword research and optimize website content for search engines
• Create and manage digital marketing content across various platforms
• Track and analyze website traffic and marketing metrics to inform strategy
• Collaborate with internal teams to align marketing efforts with business goals
• Support the creation of marketing materials and presentations
• Assist in managing social media accounts and online engagement
• Stay informed about emerging SEO trends and digital marketing best practices
• Coordinate with external vendors or agencies when needed
• Provide regular reports on marketing and website performance

What they're looking for:

• Bachelor's degree in Marketing, Communications, or a related field
• Entry-level experience in digital marketing or SEO
• Knowledge of SEO tools and best practices
• Experience with website maintenance and content management systems
• Basic understanding of HTML and web analytics platforms
• Strong written and verbal communication skills
• Detail-oriented with strong organizational abilities
• Ability to work collaboratively in an on-site team environment
• Self-motivated with a willingness to learn and grow
• Familiarity with social media platforms and digital marketing channels
• Experience with graphic design tools such as Adobe Creative Suite
• Knowledge of the Architecture/Planning industry

Benefits:

• Opportunities to develop your skills and advance within our organization