Marketing Specialist

UTAC is an international provider of testing, engineering, certification, and mobility solutions across multiple technical industries. The Marketing Specialist will plan and execute U.S. marketing activities, manage digital campaigns and content, analyze performance, generate qualified leads, and provide marketing support to the Sales Team. The role also coordinates marketing materials, events, communications, and customer-focused messaging across internal and external stakeholders.

What you'll do:

• Work closely with the Director of UTAC USA Sales to: + Develop and execute an annual US marketing plan aligned with sales targets, growth priorities, and target markets. + Build a detailed understanding of customers, markets, competitors, and UTAC capabilities + Support campaigns and initiatives designed to increase qualified leads and new business opportunities
• Own and maintain U.S. market website content, ensuring landing pages, product information, and marketing assets are accurate, relevant, and optimized for lead generation and SEO performance
• Manage Google Analytics and marketing performance dashboards, delivering actionable insights on website traffic, user engagement, lead conversions, and campaign effectiveness to drive data-informed decision making and continuous optimization
• Plan, launch, and optimize paid search and PPC pilot campaigns, including keyword strategy, budgets, landing pages, performance tracking, and return on investment
• Track marketing-sourced leads in Salesforce through qualification and opportunity creation, coordinating lead routing, follow-up expectations, and reporting
• Develop and maintain an integrated content calendar across digital, print, and event marketing channels, including website content, social media, email campaigns, trade shows, third-party publications, partner marketing initiatives, sales enablement materials, and internal communications, ensuring consistent messaging and alignment with business objectives
• Create customer-facing content and collateral, including brochures, sales sheets, case studies, white papers, articles, presentations, and trade show graphics
• Coordinate the development and production of branded digital and print marketing materials, leveraging internal or external creative resources as needed
• Support the creation of photography, video, interviews, and customer testimonials to enhance marketing campaigns and sales activities
• Work with subject matter experts to translate complex testing and equipment capabilities into accurate, customer-focused messaging
• Maintain organized and current US marketing materials, templates, shared asset libraries, and brand compliance
• Coordinate with UTAC Global and Central Communication Team on website updates, brand standards, and corporate communications

What they're looking for:

• * Minimum of a bachelor's degree in marketing, communications, business, graphic design, or a related field, and one to three years of relevant experience; equivalent experience may be considered
• * Business-to-business marketing experience required; experience within the TIC, automotive, transport, engineering, or technical services sectors is preferred
• * Hands-on experience with Google Analytics, digital performance reporting, and campaign analysis required
• * Experience with Google Ads, paid search, PPC campaign management, SEO, or landing-page optimization is preferred
• * Experience with Salesforce or another CRM platform and marketing lead attribution is preferred
• * Familiarity with Adobe Creative Suite, Canva, Figma, or comparable creative tools is preferred
• * Excellent written, editing, and verbal communication skills required
• * Ability to understand technical subject matter and convert it into clear, customer-focused content
• * Strong analytical skills with the ability to interpret campaign data and recommend actions
• * Strong project management, time management, multi-tasking, and organizational skills
• * Strong attention to detail and commitment to brand consistency and content accuracy
• * Demonstrated interpersonal skills and the ability to communicate effectively with stakeholders at all levels

Benefits:

• WFH- Max 10 days a month, no more than 3 in a week.
• Broad range of learning relevant to your role and personal development, as well as exposure to leading technologies and expertise.
• Medical Insurance, dental
• 401k
• Recognition awards linked to our UTAC values of Expertise, Innovation and Integrity.