Media Analyst - Analytics

Publicis Canada is a leading agency that leverages advanced data and AI to transform marketing strategies for their clients. The Media Analyst role involves providing analytic support and strategic recommendations for client accounts, focusing on campaign objectives, data management, and ongoing analysis.

What you'll do:

• Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
• Determine campaign data and tracking requirements
• Manage measurement systems for data capture and reporting
• Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)
• Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

What they're looking for:

• 1-2 years' experience within an analytics function in the marketing industry or multiple dedicated internships
• Experience in the analysis of large data sets to develop insights and learnings (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Knowledge of visual techniques for data analysis and presentation
• Must feel comfortable learning new systems and tools
• SQL and database structure a huge plus
• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting, and privacy are a good to have
• Familiarity with some of these web measurement technologies an added bonus: Ad serving platforms (e.g. DART) and digital display campaign performance data, Website analytics software (e.g. Adobe SiteCatalyst, Test & Target), Technical computer skills including Excel and PowerPoint, Data visualization skills a plus (e.g. Tableau), Syndicated media research & systems (Nielsen, comScore, MRI, Scarborough), Statistical software packages (e.g. SPSS, SAS)

Benefits:

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met