Media Analytics Specialist

SME is seeking a Media Analytics Specialist to support its print and digital media products through performance reporting and data-driven insights. The role develops dashboards, consolidates and analyzes data, supports advertising sales, and partners with content and product teams to improve audience engagement, product performance, and revenue planning.

What you'll do:

• Develop and maintain a consistent reporting cadence for print and digital media products, including daily, weekly, monthly, quarterly, and annual performance reporting
• Produce accurate dashboards, visualizations and performance summaries that highlight key trends, audience engagement metrics and product outcomes
• Consolidate data from multiple systems and sources; validate, clean, and format data to ensure accuracy and readiness for reporting and analysis
• Analyze product, content, and advertising performance metrics to identify patterns, opportunities, and recommendations that support decision-making
• Support advertising sales by preparing data-driven presentations, performance summaries and client-facing reporting that demonstrate value and inform revenue opportunities
• Partner with content and product teams to provide insights that inform editorial planning, audience development and content optimization strategies
• Contribute to improving reporting tools, data workflows, and analytical process by identifying technical or operational enhancements that increase efficiencies and accuracy
• Document reporting processes and maintain standards for data integrity, formatting and distribution to ensure consistency across reporting cycles
• Collaborate with cross-functional partners to align data needs, timelines, and deliverables related to media performance and revenue activities
• Other duties as assigned

What they're looking for:

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Business, Marketing, or related field
• At least 1 year of experience in data analysis, reporting, or a related analytical role
• Proficiency in Microsoft Office, including strong Excel skills (pivot tables, formulas, and data manipulation); familiarity with PowerPoint required, with experience creating clear, data driven presentations and reports is preferred
• Experience with data visualization or business intelligence tools (e.g. Tableau, Power BI, Looker Studio)
• Experience working with digital or web analytics tools (e.g. Google Analytics)
• Strong attention to detail with excellent organizational and time-management skills
• Ability to manage multiple projects deadlines in a fast-paced environment
• Strong written and verbal communication skills, including the ability to explain analytical findings to non-technical audiences
• Demonstrated problem-solving ability and comfort working with evolving data needs
• Standard office environment
• Regular, in-person attendance required
• Primary office location: Southfield, MI

Benefits:

• Medical, dental, and vision insurance
• 403(b) with company matching
• Generous paid time off and holidays
• Professional development and training opportunities
• Additional wellness and work-life balance benefits
• Certain positions may also be eligible for bonus/incentive compensation, subject to role and company policies.