Modern Marketing & AI Intern – Spring/Summer 2027

Henkel is an organization focused on innovation, sustainability, and collaboration through trusted consumer and professional brands and technologies. The Modern Marketing & AI Intern will support professional hair brands by contributing to digital marketing and eCommerce strategies, identifying AI process opportunities, analyzing performance data, and supporting TikTok Shop and social commerce initiatives.

What you'll do:

• Gain hands-on experience in the fast-paced world of professional beauty eCommerce, contributing to digital campaigns for iconic salon brands
• Assist in the development and execution of digital strategies across key eCommerce platforms (TikTok Shop)
• Work on key efforts around AI process identification across all pro beauty brands
• Analyze sales, media, and content performance data to generate actionable insights and improve digital execution
• Participate in competitive audits and trend research to identify growth opportunities and white space in the digital landscape
• Contribute to TikTok Shop and social commerce pilots by tracking creator performance, reviewing content, and supporting reporting efforts

What they're looking for:

• An undergraduate student graduating in 2028 or 2029 pursuing a degree in Marketing, Communications, Business Administration or Data Analytics
• Proficiency in Microsoft Excel and PowerPoint
• Strong interest in digital marketing, AI, social commerce, and/or the beauty industry
• Ability to analyze data and translate insights into clear recommendations
• Experience with social media platforms (especially TikTok) through coursework, internships, or personal projects
• Organized, proactive, and comfortable working in a fast-paced, collaborative environment

Benefits:

• Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide
• Countless learning opportunities available through Henkel’s online learning platform with over 9,000 professional courses
• Networking events with Henkel business leaders, experts and sustainability ambassadors
• Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals
• In-person and virtual social events to connect with other Henkel interns across the country
• Following your internship, you may be invited to join Henkel as a returning intern or full-time employee