Paid Media Analyst | The Points Guy

The Points Guy, a Red Ventures business, is seeking an experienced Paid Media Analyst to support acquisition goals in the financial services and travel sectors. The role manages and optimizes paid search campaigns, analyzes performance and attribution data, develops testing roadmaps, and communicates insights to stakeholders to drive growth and profitability.

What you'll do:

• Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads
• Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability
• Translate complex performance data into clear, compelling insights that influence outcomes and tell the performance story to internal stakeholders
• Continuously iterate through full-funnel testing, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs
• Leverage analytical and visualization tools such as SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality
• Stay at the forefront of a rapidly evolving search landscape by testing and scaling emerging ad platforms and surfaces, while building vendor relationships to maintain product innovation awareness
• Collaborate cross-functionally with other business teams to optimize the end-to-end user journey—from impression to conversion

What they're looking for:

• This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week
• 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs
• Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy
• Strong analytical and data-driven mindset with a focus on performance marketing and growth economics
• Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps
• Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks
• Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve. Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve
• Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space
• Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders
• Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy. Experience with additional paid media platforms such as Meta Ads is a plus
• Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus

Benefits:

• Hybrid schedule: based in the New York City office Tuesday through Thursday and fully remote on Mondays and Fridays each week.
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.